Don’t Think About Elephants
(and other secrets for getting clients)

Get ready. I’m about to ask you to do something for me.

But before we begin, whatever you do, don’t think about elephants.

Alright? Just a small thing I’m asking. Don’t think about elephants.

You can think about anything else, but not elephants.

You still with me?

And how you doing on that not thinking about elephants?

Not too good, I’ll bet?

That’s OK. Don’t beat yourself up: it’s your brain doing that – not you.

(UPDATE: I’ve just learned that this is a book about politics that uses the title, Don’t Think About Elephants by George Lakoff.)

Back to the post…

In fact, our brains are pretty good at keeping strong visuals in our head.

So much so, that when we attach strong visuals to other concepts: thoughts, learning, concepts, systems, ideas … we retain them MUCH better.

This is a big deal when it comes to goal setting and business building.

Visual images can help you to get clear and stay focused on achieving your biggest goals, in business and in life.

Visual anchoring works because you are much more likely to take action when you can see exactly where you’re going and how to get there. It’s a concept called “Positive Image – Positive Action.”

So I got to thinking about how I could use this concept alongside Book Yourself Solid, to make it more effective, more memorable…stickier”

When I met Jocelyn Wallace, I knew how I was going to do it.

Jocelyn is a visual strategist: she creates images that reinforce ideas. When I saw what she was capable of (it’s uh-maze-ing), I knew exactly what I needed to do.

I asked Jocelyn if she would help me create a visual edition of Book Yourself Solid®—a picture book, of sorts.

And she did. And it rocks.

Book Yourself Solid ILLUSTRATED gives you visual images for every step of the Book Yourself Solid system.

We cut about two-thirds of the text of my best seller, Book Yourself Solid, so she could translate the system into positive images so you can take rapid positive action and get booked solid faster.

Most of the critical steps in the Book Yourself Solid system are about getting a clear picture of who you are, who you serve, and where you’re going to find the clients that are right for you.

But it’s not just about you, it’s also about helping your ideal clients get a clear picture that you’re the right person to help them act on their goals.

Get the picture? It’s all about creating positive images to drive positive action. So in Book Yourself Solid Illustrated, we provide positive visual images for each part of the process. 

For example, take the over-view of the Book Yourself Solid system:

Here’s an example of how we summarize the 6 Core Self-promotion strategies in just one visual image:

We even give you easy visual ways to organize and implement the exercises into action steps:

Book Yourself Solid Illustrated is a complete visual makeover of Book Yourself Solid. I created it to give you a storehouse of positive visual images so you can access the complete system faster, and act on it to get more clients than you can handle, even if you hate marketing and selling.

Thank you for taking the time to read this article. It’s an honor to be of service. I never take your time or attention for granted. I feel I have to continue to earn it and I hope I have with Book Yourself Solid Illustrated.

Now you can go back to thinking about those elephants…

Available anywhere books are sold. 

Learn more at

There is also a BOOK YOURSELF SOLID MOBILE APP that goes with the book.

You can also attend a LIVE EVENT with Michael Port for FREE.

Learn more at

17 thoughts on “Don’t Think About Elephants
(and other secrets for getting clients)


Thank you for this very useful post. I am very grateful.

Mark Reynolds

I love this concept, as especially as a visual learner.

Heh, I work with early stage companies and, guess what, they don’t often see how process works. Your concept may be a great tool – I”ll let you know how much I owe you.


Michael Port

That sounds great Mark!


The new book looks fabulous, congratulations Michael, and well done Jocelyn! I think I’ll have to update my paperback with this version.

Michael Port

Excellent Alastair. That’s a great idea.

Ferris Jay

“Positive Image – Positive Action” that’s a great concept to remember, thank you Michael.

Seeing a visual summary of the 6 core self promotion strategies is a powerful reminder for me.

I look forward to getting myself a copy of BYS illustrated, so I can have those reminders at my fingertips.

Michael Port

Wonderful Jay. I’m glad you like it.

Christine Byrne

This is EXACTLY how I learn best! What a great idea! Thank you so much for sharing it. I have your Book yourself solid book but I am thinking I NEED your illustrated version and might rewrite my book Stop Asthma Naturally incorporating the Buteyko Breathing Method. 🙂

Michael Port

Oh, that sounds like a wonderful idea! I can’t wait to see it.


This looks like a much easier way to stay on track and to follow the next step to take for your business. There is so much information out there that it’s easy to get overwhelmed as to what to do next. Great blog post!

Michael Port

Thanks Dustin!

Clayton Elliott

This is a great idea, Michael!

I’m such a visual learner so this is a much more effective way to make this kind of learning stick with people like me.

Have a couple books I’m finishing, and stack on my reading list, but I think I’ll be bumping this one up the list closer to the top of the pile.

Thanks for doing what you do!

Vitaliy Plinto

This is terrific, Michael!

It’s so much easier to understand and apply concepts when are visualized.

I’ll definitely look forward to reading Book Yourself Solid Illustrated!

Thanks for continuing to inspire us, Michael!

Michael Port

You are welcome Vitally. It’s my pleasure and privilege.

joan bell

As a visual learner I also like to add graphics to programmes. As an NLP Practitioner I know how important it is to allow for all rep systems when teaching anything. These new graphics really give the book some added ‘juice’. Love it! – and how you always stay at the top of your game!

Michael Port

Right on Joan. Thank you for your kind words.

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