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October 27, 2008
The Most Important Source of Referrals
Here, in the BYS Network, you may want to set up an informal referral group with five or six other professionals who all serve the same target market but offer complimentary services and products. This way you can create a master marketing and referral team. You’ll greatly extend your reach and build your reputation by having others talk about you and your services. You may even want to do this with other professionals that offer the same services as you but to different target markets. It would be like setting up a group practice without actually having to set up a group practice. I’ve seen this done very effectively.
But don’t make assumptions. Show up first by seeing how you can add value. Once you’ve figured how you can add value and have absolutely done so… then see what type of reciprocal relationship you can develop. Most people skip this step. You’ve got to date before you propose.
