Predictions, Trends and Resolutions for 2010

Written by Michael Port | January 01, 2010 | No Comments

Prediction

Relevancy will overtake marketing, at least in theory. The reality is advertising dollars are declining. The hit and miss marketing days are over. Creative marketing is already taking hold. Businesses are experimenting with new ways to market and get new clients. But, none of this is going to matter in 2010 if you aren’t relevant. Sales and marketing must be personal and relevant. It’s got to say, “I know something about you and I can help you.” Your marketing has got to give clients something they can relate to immediately. This is absolutely the most effective way to start real, trust building conversations that will eventually lead to solid client relationships and eventual sales. Mark my words, the only great marketing in 2010 will be relevant marketing.

Trend for 2010

If you are in business or sales, you’re going to have to prove you are trustworthy. Sure, that’s always been the case, but 2010 is going to put sales professionals under a microscope. Customers are going to be far more discerning in the trust department. The New York Times called 2009 the “Year of the Bamboozle.” Trust has been compromised by a good portion of the private, public and entertainment sector. So, now it’s even more important to listen first and build trust based on your clients’ needs. When you talk about your products and services, listen for immediate reactions. Do your customers think you can deliver what you say you can? Be acutely aware of how you continually build trust and how you are going to prove you can deliver what you promise.

Resolution

Resolve to make 2010 a year of full self-expression and take a series of actions that will increase your likeability factor. The one-way sales pitch is long gone. Corporate speak will only isolate you. People do business with people they like. And, when people like the source of a message, they tend to trust the message or, at least, try to find a way to believe it. Thus, your likeability and full self-expression has an enormous impact on your bottom line. Strive to be your best, most authentic and likeable self and you will be well on your way to becoming the obvious choice for your potential clients.