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Why People Buy – Anything and Everything
People want to express their values. Plain and simple. And they do so through the products and services they buy. If you saw a fat casino tab, Smirnoff delivery charges and a Hummer lease payment on my Amex statement, you’d know what I value. However, if my charges included yoga sessions, continuing education in MIT’s Birthing of Giants program and the compost for a backyard vegetable garden, you’d get a different sense of values.
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I love this! And agree with it 100%. What I would love to see on your AMEX statement, though, is all of the above!
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