Comments on: How "Not" to do Direct Outreach http://www.bookyourselfsolid.com/small-business-marketing-advice/how-not-to-do-direct-outreach/ Small businesss owners become successful entrepreneurs and small business success stories with small business coaching. Thu, 10 May 2012 17:57:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Gillian http://www.bookyourselfsolid.com/small-business-marketing-advice/how-not-to-do-direct-outreach/#comment-14 Gillian Tue, 26 Jan 2010 16:36:45 +0000 http://www.bookedsolidu.com/?p=429#comment-14 @Rohan ...Indianism possibly .... also old fashioned British - certainly men over 40 in the UK would say that, especially the upper class male who has attended public school. They would even say that in converation for example 'and how is your good self today?' when otherwise we'd say 'How are you?'. Not that this is a blog about culture and language !!! @Rohan …Indianism possibly …. also old fashioned British – certainly men over 40 in the UK would say that, especially the upper class male who has attended public school. They would even say that in converation for example ‘and how is your good self today?’ when otherwise we’d say ‘How are you?’. Not that this is a blog about culture and language !!!

]]> By: Rohan http://www.bookyourselfsolid.com/small-business-marketing-advice/how-not-to-do-direct-outreach/#comment-13 Rohan Tue, 26 Jan 2010 09:47:50 +0000 http://www.bookedsolidu.com/?p=429#comment-13 Hello, I think this is a cultural issue. "Good self" is an Indianism so I assume this guy is from the Indian subcontinent which puts a different complexion on things. For example suppose you wanted to break into Japan and met a top businessman to get a business endorsement, it is like him saying ," I met a polite and respectful person but he didn't return my bow at the correct angle". The other two points(Is the product good? and what is in in it for you?) are in any case implicit so no problem. Also implicit is the moral/legal issue that you would read/try the product before any endorsement. Rohan Hello,

I think this is a cultural issue. “Good self” is an Indianism so I assume this guy is from the Indian subcontinent which puts a different complexion on things. For example suppose you wanted to break into Japan and met a top businessman to get a business endorsement, it is like him saying ,” I met a polite and respectful person but he didn’t return my bow at the correct angle”.

The other two points(Is the product good? and what is in in it for you?) are in any case implicit so no problem. Also implicit is the moral/legal issue that you would read/try the product before any endorsement.

Rohan

]]> By: Michael Port http://www.bookyourselfsolid.com/small-business-marketing-advice/how-not-to-do-direct-outreach/#comment-12 Michael Port Sun, 24 Jan 2010 21:13:21 +0000 http://www.bookedsolidu.com/?p=429#comment-12 In case Michael from comment #9 doesn't see your question, here is more info on the new Blogger FTC Regulations. http://www.boston.com/lifestyle/articles/2009/12/01/were_bloggers____we_get_stuff_for_free/ In case Michael from comment #9 doesn’t see your question, here is more info on the new Blogger FTC Regulations.

http://www.boston.com/lifestyle/articles/2009/12/01/were_bloggers____we_get_stuff_for_free/

]]> By: Gillian http://www.bookyourselfsolid.com/small-business-marketing-advice/how-not-to-do-direct-outreach/#comment-11 Gillian Sun, 24 Jan 2010 21:04:45 +0000 http://www.bookedsolidu.com/?p=429#comment-11 @Michael - what are these regulations and do they govern companies outside of the US ? Thanks. Gillian @Michael – what are these regulations and do they govern companies outside of the US ? Thanks. Gillian

]]> By: Michael http://www.bookyourselfsolid.com/small-business-marketing-advice/how-not-to-do-direct-outreach/#comment-10 Michael Sun, 24 Jan 2010 19:54:00 +0000 http://www.bookedsolidu.com/?p=429#comment-10 In light of the new FTC regulations on testimonials, I wonder if the Feds will be after HIM for trying to get what amounts to a fake endorsement? In light of the new FTC regulations on testimonials, I wonder if the Feds will be after HIM for trying to get what amounts to a fake endorsement?

]]> By: Gillian http://www.bookyourselfsolid.com/small-business-marketing-advice/how-not-to-do-direct-outreach/#comment-9 Gillian Sun, 24 Jan 2010 19:40:46 +0000 http://www.bookedsolidu.com/?p=429#comment-9 Wow, has he got a LOT to learn about business. Now if he had read YOUR books, been one of YOUR students and YOU had asked HIM for a testimonial that would make sense but the other way round...... When you do not know him or his products and certainly not the embryonic one then he is either seriously stupid or living in dreamland. I trust you responded with the suggestion that he follow your teaching and basic business sense... Wow, has he got a LOT to learn about business. Now if he had read YOUR books, been one of YOUR students and YOU had asked HIM for a testimonial that would make sense but the other way round…… When you do not know him or his products and certainly not the embryonic one then he is either seriously stupid or living in dreamland.
I trust you responded with the suggestion that he follow your teaching and basic business sense…

]]> By: Karen D. http://www.bookyourselfsolid.com/small-business-marketing-advice/how-not-to-do-direct-outreach/#comment-8 Karen D. Sun, 24 Jan 2010 19:35:22 +0000 http://www.bookedsolidu.com/?p=429#comment-8 Whatever the reason(s), "Peter" hasn't yet learned that while we are all here to assist others, there are appropriate ways to ask when we need something. If he'd asked if you were available or interested in reviewing his product, it could have led to conversations, building your confidence in him and his product, which could have grown enough for you to provide a testimonial. Was his product worthy? TomboyKaren Whatever the reason(s), “Peter” hasn’t yet learned that while we are all here to assist others, there are appropriate ways to ask when we need something.

If he’d asked if you were available or interested in reviewing his product, it could have led to conversations, building your confidence in him and his product, which could have grown enough for you to provide a testimonial.

Was his product worthy?

TomboyKaren

]]> By: Larus http://www.bookyourselfsolid.com/small-business-marketing-advice/how-not-to-do-direct-outreach/#comment-7 Larus Sun, 24 Jan 2010 18:15:27 +0000 http://www.bookedsolidu.com/?p=429#comment-7 What about the antiquated tone of the writting? Is this guy a 19th century actor? What about the antiquated tone of the writting? Is this guy a 19th century actor?

]]> By: Joe High http://www.bookyourselfsolid.com/small-business-marketing-advice/how-not-to-do-direct-outreach/#comment-6 Joe High Sun, 24 Jan 2010 18:10:45 +0000 http://www.bookedsolidu.com/?p=429#comment-6 I believe you should make an attempt to give first. I think when all is said and done we approach "networking" in one of two ways. 1st with an open palm up - meaning we come to RECEIVE. 2nd with palm turned down -symbolic of the Go-Giver attitude. Give 1st and build a relationship; make a connection. I would never have approached you this way. Joe I believe you should make an attempt to give first. I think when all is said and done we approach “networking” in one of two ways.

1st with an open palm up – meaning we come to RECEIVE.

2nd with palm turned down -symbolic of the Go-Giver attitude. Give 1st and build a relationship; make a connection.

I would never have approached you this way.

Joe

]]> By: Kathleen Sullivan http://www.bookyourselfsolid.com/small-business-marketing-advice/how-not-to-do-direct-outreach/#comment-5 Kathleen Sullivan Sun, 24 Jan 2010 18:07:30 +0000 http://www.bookedsolidu.com/?p=429#comment-5 Hi Michael The assumptions that "Peter" has made are enormous. First, he assumes that you will write a testimonial at all, and then write it for a product unseen, unheard of, and unlaunched by a guy you don't even know. I think this letter is just impersonal enough to believe that it's a form letter sent out to others as well. How absolutely, for lack of a better word, "tacky". Kathleen Hi Michael

The assumptions that “Peter” has made are enormous. First, he assumes that you will write a testimonial at all, and then write it for a product unseen, unheard of, and unlaunched by a guy you don’t even know.

I think this letter is just impersonal enough to believe that it’s a form letter sent out to others as well.

How absolutely, for lack of a better word, “tacky”.

Kathleen

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