The best marketing book just got better. Book Yourself Solid, 2nd Edition. Now available. Updated and Expanded!
August 22, 2010
The Difference Between Target Market and Niche
It’s important to understand the difference between your target market and your niche. And, yes, there is a difference. Which is exactly my point.
You may have heard both of these terms before, and you may have heard them used interchangeably. However, in the Book Yourself Solid system, they are not synonymous.
There’s an important distinction between the two:
- Your target market is the group of people you serve.
- Your niche is the service you specialize in offering to your target market.
For example, you and I may both serve the same target market, say, service professionals, but offer them different services. I might specialize in getting clients and you might help them create systems for their business.
A simple but important distinction, nonetheless. What do you think?
The Difference Between Target Market and Niche http://bit.ly/bmVv6M
via uberVU
RT @michaelport: The Difference Between Target Market and Niche http://bit.ly/bmVv6M
via uberVU
The Difference Between Target Market and Niche http://t.co/TJdUQaL from @michaelport
via uberVU
RT @jimkukral: The Difference Between Target Market and Niche http://t.co/TJdUQaL from @michaelport
via uberVU
RT @JimKukral: The Difference Between Target Market and Niche – http://t.co/TJdUQaL (from @michaelport)
via uberVU
RT @JimKukral: The Difference Between Target Market and Niche http://t.co/TJdUQaL from @michaelport
via uberVU
Nice! RT @michaelport The Difference Between Target Market and Niche http://bit.ly/bmVv6M
via uberVU
RT @michaelport: The Difference Between Target Market and Niche http://bit.ly/bmVv6M
via uberVU
RT @michaelport: The Difference Between Target Market and Niche http://bit.ly/bmVv6M
via uberVU
I can see how people would confuse these two concepts and lump them into the same category. I like the idea of the target market being external (People we help) and the niche being internal (the type of work that comes from our hearts. aka the actions we love to do.)
RT@michaelport The Difference Between Target Market and Niche http://budurl.com/hupm great post #BBSradio
via uberVU
Merchants this is key to your marketing efforts. What do you think?The Difference Between Target Market and Niche http://t.co/FAM6Iwc
via uberVU
Hi Michael – I like the simple formula of
Niche = Who (target market) + What (solution you provide)
When I help my clients create their niche strategy, we put together 3 pieces of the puzzle:
Who (Target market)
What (You and the solution you provide)
Why (Why people should work with you)
Thanks and warm wishes,
Cindy