It’s important to understand the difference between your target market and your niche. And, yes, there is a difference. Which is exactly my point.

You may have heard both of these terms before, and you may have heard them used interchangeably. However, in the Book Yourself Solid system, they are not synonymous.

There’s an important distinction between the two:

  • Your target market is the group of people you serve.
  • Your niche is the service you specialize in offering to your target market.

For example, you and I may both serve the same target market, say, service professionals, but offer them different services. I might specialize in getting clients and you might help them create systems for their business.

A simple but important distinction, nonetheless. What do you think?