The best marketing book just got better. Book Yourself Solid, 2nd Edition. Now available. Updated and Expanded!
Sign up for Michael Port's newsletter and immediately get 2 FREE chapters from Book Yourself Solid.

  • Home
  • About book
  • About michael
  • Courses
  • Events
  • Blog
  • Twitter
  • Facebook
  • RSS
Browse: Home / Small Business Marketing Advice / 6 Keys to Creating Customer Connection

March 15, 2010

6 Keys to Creating Customer Connection

Michael Port

By

My latest article at American Express Open Forum on the 6 Keys to Creating Customer Connection.

“All sales start with a simple conversation. It may be a conversation between you and a potential client or customer, between one of your clients and a potential referral, or between one of your colleagues and a potential referral. An effective sales cycle is based on turning these simple conversations into relationships of trust with your potential clients over time. We know that people buy from those they like and trust, and you’ll begin to earn this trust when you’re able to answer the following key questions…

Read the complete article about how to create connection with customers.

Subscribe to the Book Yourself Solid Newsletter and get weekly tips on marketing, sales, and business development. You'll also immediately get 2 free chapters from the mega-bestselling, 2nd edition of Book Yourself Solid. I promise not to share your email with anyone.

Print This Post Print This Post |

5 Responses to “6 Keys to Creating Customer Connection”

  1. michaelport says:
    March 15, 2010 at 12:57 pm

    6 Keys to Creating Customer Connection http://bit.ly/bM1N1u

    via uberVU

    Reply
  2. bookedsolidu says:
    March 15, 2010 at 12:57 pm

    6 Keys to Creating Customer Connection http://bit.ly/bM1N1u

    via uberVU

    Reply

Leave a Reply