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October 24, 2008
Business Partnerships: When 1+1=0
1+1 is supposed to equal 2. But when you’re trying to build two unrelated businesses at the same time 1+1 often equals 0. Neither one gets off the ground. Like trying to build a computer consulting company and a basket weaving business at the same time. There’s a disconnect.
It’s very different than having a core business, like web design, and then also offering ancillary products and services like SendOutCards.com Each one compliments and builds upon the other. To me, this makes sense. In this case 1+1 can not only equal 2 but maybe 200 through the power of leverage.
