Right, Left or Center? (No, this is not a political post)

Written by Michael Port | February 10, 2009 | No Comments

This is not a post about politics. It’s a post about your business.

But I’m going to use politics to frame my point.

It’s very difficult to find the center on political issues. But ultimately it’s probably the correct thing to do. At least it might be the most equitable way of dealing with diverse points of view.

Again, this post is not about politics. It’s about your business.

Although it’s difficult to find the center of political issues it’s easy to find the center of business issues (i.e. marketing tactics, pricing structures, delivery of services, messaging, policies, branding, etc.).

It’s easy to find the center because it’s the way everybody does it. It’s comfortable at the center.  It seems safe at the center.

But the center is absolutely the worst place to be.

First of all, the center is already taken. And, it’s bland. It’s boring. It’s about as remarkable as a one dollar bill.

Second, the center, as vast as it seems, is actually very small. There is little room for self-expression in the center. And the best way to be remarkable is by being full self-expressed. (It’s also a great way to ensure that you stay inspired in your work.).

When considering your marketing tactics, pricing structures, delivery of services, policies, program design, etc. choose the left or the right. Stay away from the center.

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