Become a Certified Book Yourself Solid Coach

Beyond the Velvet Rope

I’ve been asked for years by 100's of coaches if I would offer a Certified Book Yourself Solid Coach™ program.  I’ve continuously and respectfully said, “No.”  Why?  Because, I didn’t want to promote a watered down version of what is largely considered the most important and high integrity system for getting clients. 

I needed to know that I could keep the brand consistent.  I wanted to make sure I was in a place where I could refer private coaching clients to people I trusted to guide them through the Book Yourself Solid® system in the same way I have time after time. Meaning, I wanted to be sure that the BYS Coaches could get completely booked solid—and fast!

I have listened to many of you and I have been watching the news.  As we’re moving deeper into an economic downturn, coaches must have real, marketable, recognizable, branded protocols to build their business on and around. Not just an academic certification but a known brand that is sales ready.

I realized it was time and offered the first certifcation to a small group of just over 20 coaches to perfect the training and see how fast they got booked solid. Well it worked! Big time. It’s time to go the next level and give you what you need to take your coaching business to the next level.

Annoucning the second Book Yourself Solid Certified Coach training: March 11-15, 2009 in Philadelphia, PA.

If you are in the coaching business, are just starting out, or even thinking of becoming a coach, I want to extend an invitation to you to build and  grow your business using the renowned and proven Book Yourself Solid® system…the system I’ve put my heart and soul into.

The Certified Book Yourself Solid Coach™ program offers you a turnkey solution to building your business and your name.  I didn’t just want to create a regular coaching program.  No, instead I’ve developed a 5-day certification process to be held in Philadelphia from Wed., March 11 through Sun., March 15, 2009.  It will be five intensive and fun days working face-to-face and heart-to-heart with me.  And after those five short days, you’ll come away with a recognizable brand, a targeted marketing plan, a built-in network filtering clients to you, and proven protocols and support materials that are instantly marketable and ready to work for you.

But there's more...

You'll also be certified in the Coaching Interactive® system and protocals. Yes, you get two certifications for the price of one. You'll get additional training from Terry Levine's team, one of the Industry's leading coach trainers and a fully interactive, personalized coaching website enabling you to work on a global basis to provide 24/7 sales and service.

I'll tell you more about this in a minute but know that you'll get a complete "back office system" including fee collection, client coaching trail, database management, coaching resources, contact management with client activity alert, and a time and task management system. This leaves you to focus all of your valuable time on money making activities. This online system (which has been over 4 years in the making) also allows me to spoon feed you clients directly. As far as I can tell, at this point, no coaching certification offers such a windfall marketing and back office system for you. Hey, I'm not the guy to call when you're tired of thinking small for nothing!

But, as my red velvet rope policy indicates, I don’t just work with (and certainly won’t accept) just anyone with a pulse and a checkbook.

Looking for a few good men and women

I’m looking to select only the best candidates; coaches that I would hire myself, send my clients to, and suggest to my closest friends. 

I’m looking to support coaches of the highest caliber dedicated to their clients…coaches that are willing to use my tools and already proven methods from the Book Yourself Solid system to build their own successful and dynamic businesses. I want these coaches to use my brand name and work for their own success.

I’m looking for the best and the brightest coaches that may not have already created content, or are not natural content creators.  Those that, if I give them the content and the tools, will succeed.

Look, growing your business in a tight economy is sometimes tough on you and your clients.  I realize that I have been sitting on an opportunity that can benefit you.  But, I have to make sure I find the right people to pass along referrals to. 

By aligning yourself with the Book Yourself Solid® brand (being trained by me personally) this is a way to have direct access to me, my learning guides, Internet platform, PowerPoint presentations, tele-seminar outlines, inclusion on my websites, and so much more…

I want to help you and your clients do big things in the world.  I dream of you being the influence that has a transformational impact on those you serve.  This certification was invented for that.

Behind the red velvet rope

Here’s a sampling of what you can expect.  The Certified Book Yourself Solid Coach™ program will:

• Show you how to grow and expand your one-on-one coaching business by offering you full use of the Book Yourself Solid system to coach individuals and businesses.
• Promote you and your Book Yourself Solid website on a number of my web sites, funneling REAL leads directly to you.
• Give you hours of audio you can use for promotional purposes.
• Provide you with Certified Book Yourself Solid Coach™ banner images, icons, and other graphics to use on your web site.
• Hand you pages and pages of email, website, and printed promotional copy (you’ll get all of my highest converting copywriting).
• Support you with Book Yourself Solid business cards, speaker one-sheets, and letterhead templates.
• Allow you to use (and adapt) my Book Yourself Solid Special Reports and e-mail Mini-Courses to build your list.
• Show you the exact set up for my auto-responder email campaigns—in fact, you can copy them directly.
• And so much more…

And here's what you get with your Coaching Interactive® Certification included with the BYS Certification. Note: You get this system and certification. You use it if you want. Or don't if you don't. However, I will be automatically funneling potential clients to this system and you will have an opportunity to work with these referals. (Some aspects of the system are in beta but are expected to be ready for prime time by the time you are certified in March.):

• A fully interactive, personalized coaching web site (small monthly fee) through which you will coach your clients using the Book Yourself Solid® System. Meaning, the BYS system and exercises are contained in the software. All you have to do is support your clients through the process. No guesswork involved!
• You can provide additional coaching services through exclusive interactive and self-coaching programmes; all activities are recorded within the system and can be accessed by the coach and client throughout their coaching journey.
• Complete BYS back office system including client coaching trail, database management, coaching resources, contact management including client activity alert and time and task management system; paperless coaching is a reality at last.
• Peace of mind and global flexibility because all of your client data is stored on secure remote servers. It can be accessed from any internet connection around the world.
• Client Life Mapping Giveaways, a marketing tool built into the system that enables you to offer a free life mapping sessions as a taster for potential clients (it's an add on to the BYS system)
• Personal and client calendar and task management system where clients are able to book 1 to1 coaching sessions online, once they have paid, in time slots and time zones you have chosen. This enables you to work as efficiently as possible.
• Session summaries and full coaching trail will keep your clients on track!
• Coaching resource facilities are available for you to store all of your coaching resources enabling you to provide BYS, and other materials to support your coaching including videos, powerpoints, pdf's, word documents, and more.
• Your own Coaching Store where you can link to sites like Amazon, Nightingale conant, etc.
• Financial reporting for monthly and annul reports on revenues, defaults, client purchases, registrations and more.  
• Fee collection system enables you to remove the money issues from your relationship with your client and you never have to worry about bookkeeping!
• Clients pay you directly through the system into your Paypal account. You charge the fees you want! No paperwork, no hassle!

* Because having systems to run and grow your business are so incredibly important (Hey, I wrote an entire book about it!) I have made this unique offer available to my coaches.  You are not required to use the Coaching Interactive system but will recieve the certification in conjunction with the BYS certification.

Basically you get everything that I’ve used (and much more) to build the Book Yourself Solid Personal Coaching enterprise. Since, I no longer do private coaching, you’ll take the clients.

Plus, I’ll teach you how to sell books, audios and additional items to supplement your coaching income. You’ll get to order product at deep wholesale discounts (the same one’s I get) and become your client’s best retailer offering them the items they need to succeed.

Bottom line? I will provide you with the necessary skills and tools to coach individuals and businesses on how to get as many clients as their heart desires the Book Yourself Solid way. 

• Tuesday evening March 10: Informal, optional gathering located in the hotel (near food-yay!) for getting to know each other as people check
• Wednesday, March 11,  9am – 5pm (1 hour lunch break): Learn the BYS Teaching methodology and protocols.
• Thursday, March 12, 9am – 5pm (1 hour lunch break): Master basic and advanced coaching principles. Discover exactly what clients are expecting from you as a BYS Coach. Determine the most productive way to work with different types of clients. 
• Friday, March 13, 9am – 5pm (1 hour lunch break): Learn the interactive coaching software that will automate much of the time-consuming administration of your new BYS business plus special guest 3-hour training from experience maker and public speaking coach Lizabeth Phelps.
• Friday, March 13, 7pm till.... Private Party hosted by Michael
• Saturday, March 14, 10am – 5pm (1 hour lunch break.): Live interactive, practical coaching demos, walk throughs on how to use the BYS marketing materials: copywriting campaigns, PowerPoints, speeches, tele-seminars, special reports, mini-courses, and more. 
• Sunday, March 15, 9am – 1pm: Wrap up, Q&A and Graduation

There’s still more...

I’ll also support you by giving you free access to all Book Yourself Solid live workshops and tele-seminars over the next year so you can continue to develop your skills with me right by your side. You may even deliver some parts of the workshops and pick up private coaching clients right there.

Here's what a few of my Certified Coaches have to say:

"After years of toying with the idea of launching a coaching practice (but not having the time to develop one from scratch), I am now helping freelancers get booked solid through the most effective small business development system around. When I first read Michael’s invitation to apply for BYS Coach Certification, I was convinced there must be a catch. The offer seemed too good to be true. But it took less than a minute (less than 30 seconds, actually!) to remember who was making the offer. Michael doesn’t mess with catches! My application went in, and the rest is history.  I am now part of a group of incredible professionals who are committed to thinking big and helping their clients do the same. I have the tools and resources I need to operate my coaching practice successfully. And I have a fabulous mentor in Michael. What could be better?" - Trish Lambert, Book Yourself Solid® Certified Coach

"For almost 10 years now I have wanted to coach, consult and speak. I hadn't found any information out there or program though or person whom I felt I could align with. I read BYS a year ago when it was given to me by my girlfriend as a response to a business question I had asked. I read the book and APPLIED IT. I saw that it worked. I saw that I could be me and still get results. I thought it would be cool to coach on this because there are so many other bad solutions out there. I felt it was time for people to have something truthful that worked. Then came the invitation so I took it. I am now BYS certified and am off to a fast start! In fact, my first week out as a BYS coach I went to a networking meeting where each person gave their "30 second commercial". I didn't give one of those. I talked about being a BYS Certified Coach and before I could even finish 12 people asked me for more information." - Rob Thomas, Book Yourself Solid® Certified Coach

But really, it doesn’t stop there...

One of the best things about being one of the first Certified BYS Coaches is that you’ll have a head start on expanding your business using my material.  Not only that, but you’ll be in the lead to become a Certified Group Leader!
 
You see, I have plans to begin a Level II program next year to become a Certified Book Yourself Solid Group Leaders teaching live in-person workshops and big group online and tele-seminar programs. I can just see it: Certified Group Leader’s speaking and profoundly impacting service professionals, teaching them how to grow their businesses and engage the world on a higher level. 

But first, you have to get your Book Yourself Solid Coach™ Certification and your Coaching Interactive® Certification through this program to advance your business and boost your income to the next level.

An unlimited number of applications will be submitted but only highly qualified coaches will be selected.  That doesn't mean you have to have coached before but you need to be a big thinker. The sooner you apply, the quicker you can be interviewed and accepted.

Register for the only Certified Book Yourself Solid Coach™ program I’ll be offering in 2009. It'll be held at the Radisson Plaza-Warwick Hotel in Philadelphia, PA from Wed., March 11 through Sun., March 15, 2009. Rooms are discounted. You'll get all the hotel info (it's a beauty) when you register. We're also going to help arrange for you to have a roomate, if you like, so you can reduce expenses, if necessary. 

Will include the 5-day workshop, all training materials, Coaching Interactive® certification and license for doing one-on-one coaching using the Book Yourself Solid ® system.  Oh, and, I'm also going to be hosting a party for you during the event.

The new Price for 2009 Training is $7,500. BUT... if you register in 2008 you only pay the 2008 license/training fee of $4995 (even better: it's split into 5 installments of only $999. One today and then four more monthly payments).

When your full balance is paid, your spot in the certification program will be confirmed. If, for some reason, you are not accepted into the program any and all payments you make will be refunded. Your application will be reviewed and responded to within 10 days of its receipt.

IMPORTANT: I DON'T EXPECT TO TAKE MORE THAN 25 PEOPLE SO IF YOU DESIRE TO BE ONE OF ONLY A FEW BOOK YOURSELF SOLID® CERTIFIED COACHES RESERVE YOUR SPOT NOW. I MAY TAKE A FEW MORE BUT IT'S UNLIKELY.

These spots are highly coveted. I had 50 applications for 25 spots in last year's training.

So the sooner you apply and are accepted, the more likley you are to get a spot. Payments, once received or charged, are final and non-refundable unless I am unable to accept your application. Then any payments you have made will be refundable. (You will receive your application as soon as your register today.)

Put your growth plans into action today!

My dream is that you'll be a Certified Book Yourself Solid Coache™ that can lift your clients from where they are to where they want to be.   We have the power to do that, you know.  And through this program, you can personally help your clients build their business while building yours. 

I know I sound like a broken record.  I know I’ve said it to you a million times.  But I can’t help it: I love you for standing in the service of others as you stand in the service of your destiny. 

I hope I have the opportunity to serve you, work with you, and get to meet you personally through this exciting new certification.

Get BYS Certified and leave your clients with something transformational. Ready to get started?  Let’s do it!

Think big,

Michael Port
Creator of the Book Yourself Solid® System and... The guy to call when you're tired of thinking small!™

P.S.  As always, you are free (and very welcome) to call me with questions at 215-348-2453 or email questions@michaelport.com.

P.P.S. There's a lot of information here. Make sure you read every word on this page.

P.P.P.S. I love you very much (and not in a weird way) but because you are considering teaming up with me to do big things in the world.

© 2008 Michael Port & Associates LLC