Beyond the Velvet Rope
I’ve been asked for years by 100's of coaches if I would offer a Certified Book Yourself Solid Coach™ program. I’ve continuously and respectfully said, “No.” Why? Because, I didn’t want to promote a watered down version of what is largely considered the most important and high integrity system for getting clients.
I needed to know that I could keep the brand consistent. I wanted to make sure I was in a place where I could refer private coaching clients to people I trusted to guide them through the Book Yourself Solid® system in the same way I have time after time. Meaning, I wanted to be sure that the BYS Coaches could get completely booked solid—and fast!
I have listened to many of you and I have been watching the news. As we’re moving deeper into an economic downturn, coaches must have real, marketable, recognizable, branded protocols to build their business on and around. Not just an academic certification but a known brand that is sales ready.
I realize it’s time. It’s time to go the next level and give my clients what they need to take their coaching business to the next level. That’s where this new and exclusive opportunity comes in.
If you are in the coaching business, are just starting out, or even thinking of becoming a coach, I want to extend an invitation to you to grow your business using the renowned and proven Book Yourself Solid® system…the system I’ve put my heart and soul into.
The Certified Book Yourself Solid Coach™ program offers you a turnkey solution to building your business and your name. I didn’t just want to create a regular coaching program. No, instead I’ve developed a 5-day certification process to be held in Philadelphia from Wed., Oct. 1 through Sun., Oct. 5, 2008. It will be five intensive and fun days working face-to-face and heart-to-heart with me. And after those five short days, you’ll come away with a recognizable brand, a targeted marketing plan, a built-in network filtering clients to you, and proven protocols and support materials that are instantly marketable and ready to work for you.
But there's more...
You'll also be certified in the Coaching Interactive® system and protocals. Yes, you get two certifications for the price of one. You'll get additional training from Terry Levine's team, one of the Industry's leading coach trainers and a fully interactive, personalized coaching website enabling you to work on a global basis to provide 24/7 sales and service.
I'll tell you more about this in a minute but know that you'll get a complete "back office system" including fee collection, client coaching trail, data base management, coaching resources, contact management with client activity alert, and a time and task management system. This leaves you to focus all of your valuable time on money making activities. This online system (which has been over 4 years in the making) also allows me to spoon feed you clients directly. As far as I can tell, at this point, no coaching certification offers such a windfall marketing and back office system for you. Hey, I'm not the guy to call when you're tired of thinking small for nothing!
But, as my red velvet rope policy indicates, I don’t just work with (and certainly won’t accept) just anyone with a pulse and a checkbook.
Looking for a few good men and women
I’m looking to select only the best candidates; coaches that I would hire myself, send my clients to, and suggest to my closest friends.
I’m looking to support coaches of the highest caliber dedicated to their clients…coaches that are willing to use my tools and already proven methods from the Book Yourself Solid system to build their own successful and dynamic businesses. I want these coaches to use my brand name and work for their own success.
I’m looking for the best and the brightest coaches that may not have already created content, or are not natural content creators. Those that, if I give them the content and the tools, will succeed.
Look, growing your business in a tight economy is sometimes tough on you and your clients. I realize that I have been sitting on an opportunity that can benefit you. But, I have to make sure I find the right people to pass along referrals to.
By aligning yourself with the Book Yourself Solid® brand (being trained by me personally) this is a way to have direct access to me, my learning guides, Internet platform, PowerPoint presentations, tele-seminar outlines, inclusion on my websites, and so much more…
I want to help you and your clients do big things in the world. I dream of you being the influence that has a transformational impact on those your serve. This certification was invented for that.
Behind the red velvet rope
Here’s a sampling of what you can expect. The Certified Book Yourself Solid Coach™ program will:
- Show you how to grow and expand your one-on-one coaching business by offering you full use of the Book Yourself Solid system to coach individuals and business.
- Promote you and your Book Yourself Solid website on a number of my web sites, funneling REAL leads directly to you.
- Give you hours of audio you can use for promotional purposes.
- Provide you with Certified Book Yourself Solid Coach™ banner images, icons, and other graphics to use on your web site.
- Hand you pages and pages of email, website, and printed promotional copy (you’ll get all of my highest converting copywriting).
- Support you with Book Yourself Solid business card, speaker one-sheets, and letterhead templates.
- Allow you to use (and adapt) my Book Yourself Solid Special Reports and e-mail Mini-Courses to build your list.
- Show you the exact set up for my auto-responder email campaigns—in fact, you can copy them directly.
- And so much more…
And here's what you get with your Coaching Interactive® Certification included with the BYS Certification. Note: You get this system and certification. You use it if you want. Or don't if you don't. However, I will be automatically funneling potential clients to this system and you will have an opportunity to work with these referals. (Some aspects of the system are in beta but are expected to be ready for prime time by the time you are certified in October.):
- A fully interactive, personalized coaching web site (small monthly fee) through which you will coach your clients using the Book Yourself Solid® System. Meaning, the BYS system and exercises are contained in the software. All you have to do is support your clients through the process. No guesswork involved!
- You can provide additional coaching services through exclusive interactive and self-coaching programmes; all activities are recorded within the system and can be accessed by the coach and client throughout their coaching journey.
- Complete BYS back office system including client coaching trail, data base management, coaching resources, contact management including client activity alert and time and task management system; paperless coaching is a reality at last.
- Peace of mind and global flexibility because all of your client data is stored on secure remote servers. It can be accessed from any internet connection around the world.
- Client Life Mapping Giveaways, a marketing tool built into the system that enables you to offer a free life mapping sessions as a taster for potential clients (it's an add on to the BYS system)
- Personal and client calendar and task management system where clients are able to book 1 to1 coaching sessions online, once they have paid, in time slots and time zones you have chosen. This enables you to work as efficiently as possible.
- Session summaries and full coaching trail will keep your clients on track!
- Coaching resource facilities are available for you to store all of your coaching resources enabling you to provide BYS, and other, materials to support your coaching including videos, powerpoints, pdf's, word documents, and more.
- Your own Coaching Store where you can link to sites like Amazon, Nightingale conant, etc.
- Financial reporting for monthly and annul reports on revenues, defaults, client purchases, registrations and more.
- Fee collection system enables you to remove the money issues from your relationship with your client and you never have to worry about bookkeeping!
- Clients pay you directly through the system into your Paypal account. You charge the fees you want! No paperwork, no hassle!
* Because having systems to run and grow your business are so incredibly important (Hey, I wrote an entire book about it!) I have made this unique offer available to my coaches. You are not required to use the Coaching Interactive system but will recieve the certification in conjunction with the BYS certification.
Basically you get everything that I’ve used (and much more) to build the Book Yourself Solid Personal Coaching enterprise. Since, I no longer do private coaching, you’ll take the clients.
Plus, I’ll teach you how to sell books, audios and additional items to supplement your coaching income. You’ll get to order product at deep wholesale discounts (the same one’s I get) and become your client’s best retailer offering them the items they need to succeed.
Bottom line? I will provide you with the necessary skills and tools to coach individuals and businesses on how to get as many clients as their heart desires the Book Yourself Solid way.
The Course Structure: (Schedule is subject to change)
- Tuesday evening September 30: Informal, optional gathering located in the hotel (near food-yay!) for getting to know each other as people check
- Wednesday, October 1, 9am – 5pm (1 hour lunch break): Learn the BYS Teaching methodology and protocols.
- Thursday, October 2, 9am – 5pm (1 hour lunch break): Master basic and advance coaching principles. Discover exactly what clients are expecting from you as a BYS Coach. Determine most productive way to work with different types of clients.
- Friday, October 3, 9am – 5pm (1 hour lunch break): Learn the interactive coaching software that will automate much of the time-consuming administration of your new BYS business
- Saturday, October 4, 9am – 5pm (1 hour lunch break.): Live interactive, practical coaching demos, Walk throughs on how to use the BYS marketing materials: copywriting campaigns, PowerPoints, speeches, tele-seminars, special reports, mini-courses, and more.
- Saturday, October 4, 8pm till.... Private Party at Michael Port's house!
- Sunday, October 5, 10am – 1pm: Wrap up, Q&A and Graduation
There’s still more...
I’ll also support you by giving you free access to all Book Yourself Solid live seminars over the next year so you can continue to develop your skills with me right by your side. You may even deliver some parts of the workshops and pick up private coaching clients right there.
But really, it doesn’t stop there...
One of the best things about being one of the first Certified BYS Coaches is that you’ll have a head start on expanding your business using my material. Not only that, but you’ll be in the lead to become a Certified Group Leader!
You see, I have plans to begin a Level II program next year to become a Certified Book Yourself Solid Group Leader teaching live in-person workshops and big group online and tele-seminar programs. I can just see it: Certified Group Leader’s speaking and profoundly impacting service professionals, teaching them how to grow their businesses and engage with the world on a higher level.
But first, you have to get your Book Yourself Solid Coach™ Certification and your Coaching Interactive® Certification through this program to advance your business and boost your income to the next level.
An unlimited number of applications will be submitted but only 20 highly qualified coaches will be selected. The sooner you apply, the quicker you can be interviewed and accepted.
Register for the only Certified Book Yourself Solid Coach™ program I’ll be offering this year. It'll be held at the Radisson Plaza-Warwick Hotel in Philadelphia, PA from Wed., Oct. 1 through Sun., Oct. 5, 2008. Rooms are discounted. You'll get all the hotel info (it's a beauty) when you register. We're also going to help arrange for you to have a roomate, if you like, so you can reduce expenses, if necessary.
Includes the 5 day workshop, all training materials, Coaching Interactive® certification and license for doing one-on-one coaching using the Book Yourself Solid ® system. Oh, and, I'm also going to be hosting a party at my house for you during the event. (And, what happens at Port's house, stays at Port's house.)
Total investment: $4,995.00 (split into installments)
You have the option to pay part or all of the amount due. However, the minimum deposit to hold your spot is $1000. The remainder of your balance will be split into equal payments charged to your account on July 25, August 25 and September 25. When your full balance is paid, your spot in the certification program will be confirmed. If, for some reason, you are not accepted into the program any and all payments you make will be refunded. Your application will be reviewed and responded to within 10 days of its receipt.
To be clear, once you pay the minimum deposit of $1,000 and your application is accepted, your credit card will be charged the balance due in equal payments on the 25th of any remaining months with your final payment to be completed by September 25. If your application is not accepted, your money will be refunded.
So the sooner you apply and are accepted, the more your payments will be spread out over time. Payments, once received or charged, are final and non-refundable unless I am unable to accept your application. Then any payments you have made will be refundable. (You will receive your application as soon as your register today.)
Put your growth plans into action today!
 My dream is that by the end of the year I’ll have 20 Certified Book Yourself Solid Coaches™ that lift their clients from where they are to where they want to be. We have the power to do that, you know. And through this program, you can personally help your clients build their business while building yours.
I know I sound like a broken record. I know I’ve said it to you a million times. But I can’t help it: I love you for standing in the service of others as you stand in the service of your destiny.
I desperately hope I have the opportunity to serve you, work with you, and get to meet you personally through this exciting new certification.
Get BYS Certified and leave your clients with something transformational. Ready to get started? Let’s do it!
Think big,
Michael Port
Creator of the Book Yourself Solid® System and... The guy to call when you're tired of thinking small!™
P.S. As always, you are free (and very welcome) to call me with questions at 877-279-5220 or email questions@michaelport.com.
P.P.S. There's a lot of information here. Make sure you read every word on this page.
P.P.P.S. I love you very much (and not in a weird way) but because you are considering teaming up with me to do big things in the world.
© 2008 Michael Port & Associates LLC |
