Category Archives: Small Business Systems Advice

The Simple Way to Network and Get Referrals

As a business owner, you’ll need to proactively reach out to potential clients to make offers and to marketing partners and other decision makers to create business opportunities.

The most important direct outreach you do might well be to other service …

Posted in Small Business Marketing Advice, Small Business Sales Advice, Small Business Systems Advice, Updates | Tagged , | 9 Comments

Why People Buy – Anything and Everything

People want to express their values. Plain and simple. And they do so through the products and services they buy. If you saw a fat casino tab, Smirnoff delivery charges and a Hummer lease payment on my Amex statement, you’d …

Posted in Personal Development Advice, Small Business Leadership Advice, Small Business Marketing Advice, Small Business Money Management Advice, Small Business Project Advice, Small Business Sales Advice, Small Business Systems Advice | Tagged , , | 11 Comments

8 Things Everyone Should Know About Email

When you send a professional email you may, inadvertently, be coming across as a teenager and not even know it. To protect yourself and prevent age regression, read these 8 things everyone should know about email from Seth with a bonus from Cory. Continue reading

Posted in Personal Development Advice, Small Business Leadership Advice, Small Business Marketing Advice, Small Business Sales Advice, Small Business Systems Advice | Tagged , , , | 10 Comments

Are Certifications Worth it?

THE QUESTION

Recently, many thoughtful people have been asking me, “Is getting certified worth it?” Interestingly enough, this question has been coming up, again and again, irrespective of the upcoming Certified Book Yourself Solid Coach training. Why?

The economic

Posted in Small Business Leadership Advice, Small Business Marketing Advice, Small Business Sales Advice, Small Business Systems Advice | Tagged , , , | 20 Comments

How to Use Free Sessions to Book 65% More Business

It’s very common to see service professions offering free sessions or services as a sales tactic in order to get clients. Does it work? Sometimes. Should you do it? Depends on who you ask. Some swear by it. Others have

Posted in Small Business Leadership Advice, Small Business Marketing Advice, Small Business Sales Advice, Small Business Systems Advice | Tagged , , , , , , , , , , , | 6 Comments

6 Keys to Creating Customer Connection

My latest article at American Express Open Forum on the 6 Keys to Creating Customer Connection.

“All sales start with a simple conversation. It may be a conversation between you and a potential client or customer, between one of …

Posted in Michael\'s Articles for Amex Open Forum, Small Business Marketing Advice, Small Business Sales Advice, Small Business Systems Advice | Tagged , , , , , , , , , , | 5 Comments

Airing Sunday on MSNBC

I’ll be on MSNBC’s Your Business this Sunday at 7:30am ET. Yes, DVR would be a good option. Jean Chatzky did a great job filling in as host for the consumate JJ Ramberg. But, to be perfectly honest, I wasn’t crazy …

Posted in Small Business Leadership Advice, Small Business Marketing Advice, Small Business Money Management Advice, Small Business Project Advice, Small Business Sales Advice, Small Business Systems Advice, Updates | Tagged , , , , | 5 Comments

How to Overcome Objections

Don’t feel bad, uncertain or get tunnel vision working to overcome sales objections, just eliminate them entirely. I know, I know… very funny, wise guy. But, it’s no joke. Despite what the bulk of the nearly 250,000 sales books out …

Posted in Personal Development Advice, Small Business Leadership Advice, Small Business Marketing Advice, Small Business Project Advice, Small Business Systems Advice | Tagged , | 3 Comments

6 Small Business Systems That Will Save Your Life

My latest small business article for American Express Open Forum.

Everybody’s doing it. Are you?…

Posted in Michael\'s Articles for Amex Open Forum, Small Business Leadership Advice, Small Business Systems Advice | Tagged , | Leave a comment

Google Social Circle: The Ultimate Small Business Networking Tool

Google Social Circle lets you keep tabs on the people you know and would like to know. Google Social Circle gives you up to date listings on your Google contacts who have a Google profile and have content that can show up in your search results. Continue reading

Posted in Small Business Marketing Advice, Small Business Sales Advice, Small Business Systems Advice | Tagged , , , , , , , | 2 Comments