Category Archives: Small Business Systems Advice

How to Promote More Than One Product or Service at a Time

Trying to promote more than one product or service at a time can be very difficult, if not downright maddening.

Generally, I suggest focusing on selling one product or service at a time. This is how you do it successfully:…

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Two Reasons You Don’t Have As Many Clients As You Want

There may be two simple reasons why you don’t have as many clients as you’d like:

  1. Either you don’t know what to do to attract and secure more clients; or
  2. You know what to do but you’re not actually doing
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Success with The Book Yourself Solid List of 20

This is a guest post by Michael Feeley.

I first began reading Book Yourself Solid and doing the exercises in November of 2009. It revolutionized  the way I see clients and do business. Now I only work with the …

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The Difference Between Target Market and Niche

It’s important to understand the difference between your target market and your niche. And, yes, there is a difference. Which is exactly my point.

You may have heard both of these terms before, and you may have heard them used …

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Why Most Marketing Doesn't Work and What to Do About It

Most marketing educators offer instruction on how to execute marketing tactics. This is fine, of course. But it’s not enough. In fact, it may be too much. Too much marketing that is. Think about it. For business owners like you …

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The Booked Solid Video Marketing Strategy

The use of online video as a marketing and promotion tool has exploded over the last few years, and with good reason. The emergence of YouTube and other no or low-cost video resources has made it possible for small businesses

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How to Create a Book Yourself Solid Sales Cycle (plus audio)

It is a mistake to look too far ahead. Only one link in the chain of destiny can be handled at a time.

—Sir Winston Churchill

(LINK TO AUDIO RECORDING BELOW.)

Building Relationships of Trust

All sales start with a …

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Audio Recording and Transcript of Seminar on How to Get More Clients with Michael Port, David Frey, and Meredith Liepelt

Audio Recording and Transcript of Seminar on How to Get More Clients with Michael Port, David Frey, and Meredith Liepelt Continue reading

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Super Simple Selling (the Book Yourself Solid Way)

Successful Selling Needs The Right Amount of Trust At Just The Right Time

It’s no accident that I introduce sales in Book Yourself Solid in Chapter 9—after I’ve taught you how to set your foundation and build trust and credibility. …

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Michael Port's Book Yourself Solid Wisdom

  1. Long after people forget what you said or did, they will remember how you made them feel. – Carl W. Buechner
  2. When you’re fully self-expressed, fully demonstrating your values and your views, you’ll naturally attract and draw to yourself those
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