The best marketing book just got better. Book Yourself Solid, 2nd Edition. Now available. Updated and Expanded!
Category Archives: Small Business Systems Advice
[FREE TEMPLATE] Step-by-Step Process for Creating Information Products
People love to buy packaged learning and experiences (AKA: Information Products). They’re easy to understand, and therefore easy to buy.
Perhaps you think that your service may not be as easily defined as a packaged product or program, and necessarily has …
Posted in Small Business Marketing Advice, Small Business Project Advice, Small Business Systems Advice
Tagged Book Yourself Solid, branding, business+success, getting things done, info products, information products, leveraged revenue, passive revenue, process+improvement, productivity, projects, Small Business Systems Advice
34 Comments
The Right Process (and the Right People) Leads to the Right Results
If you have a people- and process-related focus, rather just one or the other, you can create a culture for your business that changes work and work habits.
(You’ll find this illustration in Beyond Booked Solid)
People have misconceptions …
Men and Their Eggs
(AKA: How to Be More Productive)
Almost every morning, I make a killer omelet for breakfast. It’s a thing of beauty, really.
Two eggs with a touch of milk, so much spinach that you’d think you’ve ruined it, a massive medley of grape and cherry tomatoes, …
What’s Your Job?
When you start a business, you’re exposed to a seemingly endless stream of diverging themes and complicated processes. I attempt to reorganize them into simple systems.
That’s my job as an educator—to take ideas that have become complicated and noisy …
10 Questions You Must Ask When Hiring Assistants and Outsourcing Projects
Collaborating with others creates scale in your business by increasing your leverage. To collaborate effectively you need to:
- Isolate activities that generate more income than they cost to have others do.
- Identify where to place your energy and focus according
…
Get More Done
To be booked solid you need to get things done.
You probably need to get more done than you are at the moment — because, man, is there a lot to do. As a small business owner or professional service …
The Better Way to Choose a Target Market
Let’s start by understanding the difference between your target market and your niche. If you’ve done other research or reading on the subject of building a service-based business, you may have heard both of these terms before, and you …
Posted in Small Business Leadership Advice, Small Business Marketing Advice, Small Business Sales Advice, Small Business Systems Advice
Tagged Book Yourself Solid, Michael Port, niche, selling servies, service professional, service-bassed business, small business marketing, target market
11 Comments
Small Business Productivity Software That You Can’t Live Without
E-mail, Calendar, Documents, Phone (AKA: All things Google)
E-mail, calendar, documents, and phone fall into one category because, for me, they are all things Google. Yes, I know they know more about me than my mother, and maybe even the …
Posted in Small Business Leadership Advice, Small Business Marketing Advice, Small Business Money Management Advice, Small Business Project Advice, Small Business Sales Advice, Small Business Systems Advice
Tagged productivity, project management advice, project management software, sales software, small business advice, small business software
20 Comments
Free Webinar: 7 Habits of Highly Effective Marketers
I will help you create the behaviors, the habits necessary to get booked solid.
At some point, you’ve got to stop learning and start doing.
Or, I should say…you’ve got to couple learning with action.
Here is the video recording
…
Readers are Leaders
The future belongs to the learner and readers are leaders. However, among the educated class, I see another problem. Too much learning and not enough doing. Just one more conference and then I’ll take action. Just one more coaching program and then I’ll be ready. Just one more book and then I’ll know what to do.
If you want to do big things in the in the world, your learning should be coupled with action. What you learn today you can put into action tomorrow so you get real-time, real-world feedback. Then, what you know, becomes field tested. That’s when knowledge becomes powerful. Continue reading
Posted in Personal Development Advice, Small Business Leadership Advice, Small Business Marketing Advice, Small Business Money Management Advice, Small Business Project Advice, Small Business Sales Advice, Small Business Systems Advice
Tagged education, leadership, Michael Port, reading, Seth Godin, Success
7 Comments
