Category Archives: Small Business Sales Advice
8 Things Everyone Should Know About Email
When you send a professional email you may, inadvertently, be coming across as a teenager and not even know it. To protect yourself and prevent age regression, read these 8 things everyone should know about email from Seth with a bonus from Cory. Continue reading
Know Who You Want To Know
My Entrepreneur Magazine article on how to know who you want to know was picked up by Yahoo! Small Business.…
Are Certifications Worth it?
THE QUESTION
Recently, many thoughtful people have been asking me, “Is getting certified worth it?” Interestingly enough, this question has been coming up, again and again, irrespective of the upcoming Certified Book Yourself Solid Coach training. Why?
The economic …
How to Use Free Sessions to Book 65% More Business
It’s very common to see service professions offering free sessions or services as a sales tactic in order to get clients. Does it work? Sometimes. Should you do it? Depends on who you ask. Some swear by it. Others have …
Power of the Word
My latest article for American Express’ OPEN Forum. Here’s a preview.
I had a meeting today with a guy who wanted to discuss a possible business collaboration. Basically, he had a pitch for me, and we spoke for about 20 …
When (and How) to Raise Your Prices
Sometimes, when service providers get overbooked, they complain about it. Oh, how easily we forget what it was like when we were struggling our way up the ladder. Moreover, I’ve witnessed many a service provider resist raising prices, which might allow them to work with fewer clients, for fear of loosing business as this simple story will illustrate. Continue reading
Bait and Switch Sales-Sky Radio Network and American Airlines
Check out this email my office received yesterday from a “radio station” that produces programming for American Airlines. At first, it appears to be a producer reaching out to me for a radio interview based on my work but right before he signes off notice how he slips in the word “cost.” Continue reading
6 Keys to Creating Customer Connection
My latest article at American Express Open Forum on the 6 Keys to Creating Customer Connection.
“All sales start with a simple conversation. It may be a conversation between you and a potential client or customer, between one of …
Airing Sunday on MSNBC
I’ll be on MSNBC’s Your Business this Sunday at 7:30am ET. Yes, DVR would be a good option. Jean Chatzky did a great job filling in as host for the consumate JJ Ramberg. But, to be perfectly honest, I wasn’t crazy …
I can get you booked solid – promise.
If you’ve read any of my books, you know I feel a great deal of responsibility for your success. It’s what lifts me out of bed everyday (even though sometimes it keeps me up at night). You inspire me to …



