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Category Archives: Small Business Sales Advice
No One Wants to Hear Your Elevator Speech
My latest article on The Huffington Post about how to talk about what you do.
We need to be able to talk about what we do — I get the concept. However, the elevator speech has been inappropriately appropriated by …
Free Webinar: 7 Habits of Highly Effective Marketers
I will help you create the behaviors, the habits necessary to get booked solid.
At some point, you’ve got to stop learning and start doing.
Or, I should say…you’ve got to couple learning with action.
Here is the video recording
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Readers are Leaders
The future belongs to the learner and readers are leaders. However, among the educated class, I see another problem. Too much learning and not enough doing. Just one more conference and then I’ll take action. Just one more coaching program and then I’ll be ready. Just one more book and then I’ll know what to do.
If you want to do big things in the in the world, your learning should be coupled with action. What you learn today you can put into action tomorrow so you get real-time, real-world feedback. Then, what you know, becomes field tested. That’s when knowledge becomes powerful. Continue reading
Posted in Personal Development Advice, Small Business Leadership Advice, Small Business Marketing Advice, Small Business Money Management Advice, Small Business Project Advice, Small Business Sales Advice, Small Business Systems Advice
Tagged education, leadership, Michael Port, reading, Seth Godin, Success
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How to Promote More Than One Product or Service at a Time
Trying to promote more than one product or service at a time can be very difficult, if not downright maddening.
Generally, I suggest focusing on selling one product or service at a time. This is how you do it successfully:…
Two Reasons You Don’t Have As Many Clients As You Want
There may be two simple reasons why you don’t have as many clients as you’d like:
- Either you don’t know what to do to attract and secure more clients; or
- You know what to do but you’re not actually doing
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Posted in Personal Development Advice, Small Business Leadership Advice, Small Business Marketing Advice, Small Business Money Management Advice, Small Business Sales Advice, Small Business Systems Advice
Tagged Small Business Leadership Advice, Small Business Marketing Advice, Small Business Sales Advice
3 Comments
Success with The Book Yourself Solid List of 20
This is a guest post by Michael Feeley.
I first began reading Book Yourself Solid and doing the exercises in November of 2009. It revolutionized the way I see clients and do business. Now I only work with the …
The Difference: Low Price Point vs. High Price Point
Price is what you pay; value is what you get.
What is the value, for example, of having the talent and skills to create a compelling web presence for a small business owner or maybe a training manual for a …
The Difference Between Target Market and Niche
It’s important to understand the difference between your target market and your niche. And, yes, there is a difference. Which is exactly my point.
You may have heard both of these terms before, and you may have heard them used …
Why Most Marketing Doesn't Work and What to Do About It
Most marketing educators offer instruction on how to execute marketing tactics. This is fine, of course. But it’s not enough. In fact, it may be too much. Too much marketing that is. Think about it. For business owners like you …
The Booked Solid Video Marketing Strategy
The use of online video as a marketing and promotion tool has exploded over the last few years, and with good reason. The emergence of YouTube and other no or low-cost video resources has made it possible for small businesses …
