The best marketing book just got better. Book Yourself Solid, 2nd Edition. Now available. Updated and Expanded!
Category Archives: Small Business Sales Advice
The Best Thing For You Would Be Me
When selling anything, consulting, software, a new business idea, it helps to feel confident saying, “The best thing for you would be me!”
Not that I’m suggesting you actually say it, word for word, but rather, truly believe it.
This issue …
6 Keys to Making Marketing Magic
Know your responses to these six keys. If you do, you’ll ensure that the offers you make are right on target. The result? More sales, of course.
Your marketing works when you know:
- Who your target clients are.
- What they
…
It’s Not My Job to Promote You
And, it’s not your job to promote me.
Note: this post is dedicated to David Meerman Scott and Scott Stratten. They’ll know why and smile.
We promote each other when we:
a) Like each other
b) Respect each other …
Simple Sales Solutions
Increasing sales is what you want. And you probably want easy tactics that let you generate more leads close more sales. You want to quickly and easily fill your business or practice with a never-ending stream of ideal clients…
The 8 Types of Buyers and How to Successfully Sell to Them
Mike Schultz, at RainSalesTraining.com, has written an outstanding post on the 8 types of buyers and how to successfully sell to them. I strongly suggest you read it. Very insightful and immediately useful.…
Posted in Small Business Sales Advice
Tagged buyer types, Mike Schultz, Rain Selling, RainSalesTraining.com, Sales, selling
1 Comment
A Twitterific Party to Get You More Clients
In honor of the release of the release of the second edition of Book Yourself Solid, we’re throwing a party that helps small business owners get booked solid.
Featuring Michael Port, author of Book Yourself Solid, and hosted by …
The Better Way to Choose a Target Market
Let’s start by understanding the difference between your target market and your niche. If you’ve done other research or reading on the subject of building a service-based business, you may have heard both of these terms before, and you …
Posted in Small Business Leadership Advice, Small Business Marketing Advice, Small Business Sales Advice, Small Business Systems Advice
Tagged Book Yourself Solid, Michael Port, niche, selling servies, service professional, service-bassed business, small business marketing, target market
11 Comments
How to Talk About What You Do
The elevator pitch is designed for the entrepreneur to pitch an idea to a venture capitalist or angel investor in the hopes of receiving funding, not for the service professional to try to build a relationship of trust with a potential client. Continue reading
Small Business Productivity Software That You Can’t Live Without
E-mail, Calendar, Documents, Phone (AKA: All things Google)
E-mail, calendar, documents, and phone fall into one category because, for me, they are all things Google. Yes, I know they know more about me than my mother, and maybe even the …
Posted in Small Business Leadership Advice, Small Business Marketing Advice, Small Business Money Management Advice, Small Business Project Advice, Small Business Sales Advice, Small Business Systems Advice
Tagged productivity, project management advice, project management software, sales software, small business advice, small business software
20 Comments
Santa Reveals his Big Business Secrets!
Jolly Old St. Nick is the head of the largest seasonal business in the world, but how does the man in the red suit manage Christmas year after year?
Santa Claus gives an “exclusive” interview on MSNBC revealing his approach …
