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Category Archives: Small Business Marketing Advice
Predictions, Trends and Resolutions for 2010
Prediction
Relevancy will overtake marketing, at least in theory. The reality is advertising dollars are declining. The hit and miss marketing days are over. Creative marketing is already taking hold. Businesses are experimenting with new ways to market and get …
Michael Port PBS TV Interview for One On One w/ Steve Adubato
This is a TV interview I did for One On One with Steve Adubato. Continue reading
Posted in Personal Development Advice, Small Business Leadership Advice, Small Business Marketing Advice, Small Business Money Management Advice, Small Business Project Advice, Small Business Sales Advice, Small Business Systems Advice
Tagged marketing, Michael Port on TV, Personal Development Advice, Sales, Small Business Leadership Advice, Small Business Marketing Advice, Small Business Project Advice, Small Business Sales Advice
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I thought you might find this interesting. Love, Dad
I received an email from the NY Times this morning, well, actually from my Dad (it’s included below). He sends me emails like this all the time. It’s one of the best networking and referral marketing strategies on the planet. …
$10 Service Charge
My favorite local lunch place just put up a new sign. It reads:
If you’re grouchy, irritable or just plain mean there will be a $10 service charge for dealing with you.
I love it. Way to set expectations.
I …
on MSNBC's Your Business: Jan. 4, 2009 at 7:30am ET
If you’re interested…
You can see me on MSNBC’s Your Business on Sunday, January 4th. Show starts at 7:30am ET.
I’ll be interviewed on “How to boost your sales even in the worst economic periods.”
If you miss the original …
60-minute audio-clinic on: How to talk about what you do
(And without ever using an elevator speech.)
It’s my personal mission to kill the elevator speech.
Why? Because no one wants to hear it and no one likes to give it. So why are you (and others) still using it?…
Posted in Small Business Marketing Advice
Tagged branding, business+positioning, business+relationships, how+to+talk+about+what+you+do, marketing, networking, Personal Development Advice, Sales, Small Business Leadership Advice, Small Business Marketing Advice, Small Business Sales Advice
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Target Market Must
Quick reminder: When choosing a target market make sure that the market already has a network in place for communication. If they’re not already talking to each other it’s unlikely it’s a target market.…
Posted in Small Business Marketing Advice
Tagged business+positioning, business+success, business+trend, choosing+target+market, marketing, Personal Development Advice, Sales, Small Business Leadership Advice, Small Business Marketing Advice, Small Business Sales Advice, Small Business Systems Advice
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Small Business Marketing: Don’t Be So Different
Being different is not necessarily a good thing. Sometimes, if you’re too different potential customers don’t know what to make of you. They don’t know what “frame” to put you in. Plus, too much difference can be overwhelming, confusing and …
The Most Important Source of Referrals
Here, in the BYS Network, you may want to set up an informal referral group with five or six other professionals who all serve the same target market but offer complimentary services and products. This way you can create a …
How "Not" to do Direct Outreach
I received a well written (except for a spelling mistake but I have no use for a man who can only spell a word one way anyway) and respectful email today from a man I didn’t know and wasn’t familiar …
