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Category Archives: Small Business Marketing Advice
Power of the Word
My latest article for American Express’ OPEN Forum. Here’s a preview.
I had a meeting today with a guy who wanted to discuss a possible business collaboration. Basically, he had a pitch for me, and we spoke for about 20 …
When (and How) to Raise Your Prices
Sometimes, when service providers get overbooked, they complain about it. Oh, how easily we forget what it was like when we were struggling our way up the ladder. Moreover, I’ve witnessed many a service provider resist raising prices, which might allow them to work with fewer clients, for fear of loosing business as this simple story will illustrate. Continue reading
Bait and Switch Sales-Sky Radio Network and American Airlines
Check out this email my office received yesterday from a “radio station” that produces programming for American Airlines. At first, it appears to be a producer reaching out to me for a radio interview based on my work but right before he signes off notice how he slips in the word “cost.” Continue reading
6 Keys to Creating Customer Connection
My latest article at American Express Open Forum on the 6 Keys to Creating Customer Connection.
“All sales start with a simple conversation. It may be a conversation between you and a potential client or customer, between one of …
Posted in Michael\'s Articles for Amex Open Forum, Small Business Marketing Advice, Small Business Sales Advice, Small Business Systems Advice
Tagged business+success, communication, customer+connection, customer+loyalty, entrepreneur magazine article, getting+customers, Michael+Port, Michael+Port+article, sales+article, sales+cycle, Small Business Leadership Advice
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Airing Sunday on MSNBC
I’ll be on MSNBC’s Your Business this Sunday at 7:30am ET. Yes, DVR would be a good option. Jean Chatzky did a great job filling in as host for the consumate JJ Ramberg. But, to be perfectly honest, I wasn’t crazy …
Posted in Small Business Leadership Advice, Small Business Marketing Advice, Small Business Money Management Advice, Small Business Project Advice, Small Business Sales Advice, Small Business Systems Advice, Updates
Tagged business+TV+program, Jean+Chatzky, JJ+Ramberg, MSNBC, Your+Business
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I can get you booked solid – promise.
If you’ve read any of my books, you know I feel a great deal of responsibility for your success. It’s what lifts me out of bed everyday (even though sometimes it keeps me up at night). You inspire me to …
I Know What You Want
I’ve got a sneaking suspicion I know what you want. Wait. Don’t tell me… you want your:
- Calendar booked solid.
- Revenues overflowing.
- Big-name reputation recognized.
Or, maybe you just want to work less and leverage the sweet success of your productivity? As …
Give Them More To Love
Give Them More To Love – my February 2010 article for Entrepreneur Magazine.
There are two basic ways to increase sales: get new business or increase repeat business. We probably don’t need to get into the fact that it’s far …
How to be a superhero
My 5-year-old son, Jake, looked at the cover of Seth’s new book, Linchpin, which was sitting on my bedside table, and remarked, “Daddy, does that book teach you how to be a superhero?” I smiled and said, “Why, yes. …
How to Overcome Objections
Don’t feel bad, uncertain or get tunnel vision working to overcome sales objections, just eliminate them entirely. I know, I know… very funny, wise guy. But, it’s no joke. Despite what the bulk of the nearly 250,000 sales books out …
