The best marketing book just got better. Book Yourself Solid, 2nd Edition. Now available. Updated and Expanded!
Category Archives: Small Business Marketing Advice
Super Simple Selling (the Book Yourself Solid Way)
Successful Selling Needs The Right Amount of Trust At Just The Right Time
It’s no accident that I introduce sales in Book Yourself Solid in Chapter 9—after I’ve taught you how to set your foundation and build trust and credibility. …
Posted in Small Business Leadership Advice, Small Business Marketing Advice, Small Business Money Management Advice, Small Business Project Advice, Small Business Sales Advice, Small Business Systems Advice
Tagged Book+Yourself+Solid, how+to+Sell, marketing, self+promotion, selling, small+business+sales
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Michael Port's Book Yourself Solid Wisdom
- Long after people forget what you said or did, they will remember how you made them feel. – Carl W. Buechner
- When you’re fully self-expressed, fully demonstrating your values and your views, you’ll naturally attract and draw to yourself those
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Posted in Personal Development Advice, Small Business Leadership Advice, Small Business Marketing Advice, Small Business Money Management Advice, Small Business Project Advice, Small Business Sales Advice, Small Business Systems Advice, Updates
Tagged booked+solid, get+clients, marketing, Michael+Port, sales+advice, small+business+networking
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The Simple Way to Network and Get Referrals
As a business owner, you’ll need to proactively reach out to potential clients to make offers and to marketing partners and other decision makers to create business opportunities.
The most important direct outreach you do might well be to other service …
Full-Day BYS Seminar Open to Public
Looking forward to teaching full-day OPEN TO THE PUBLIC Book Yourself Solid workshop Wednesday, May 19, 2010 in Ivyland, PA. It’s something like $129. Can’t beat that!…
8 Things Everyone Should Know About Email
When you send a professional email you may, inadvertently, be coming across as a teenager and not even know it. To protect yourself and prevent age regression, read these 8 things everyone should know about email from Seth with a bonus from Cory. Continue reading
Know Who You Want To Know
My Entrepreneur Magazine article on how to know who you want to know was picked up by Yahoo! Small Business.…
Are Certifications Worth it?
THE QUESTION
Recently, many thoughtful people have been asking me, “Is getting certified worth it?” Interestingly enough, this question has been coming up, again and again, irrespective of the upcoming Certified Book Yourself Solid Coach training. Why?
The economic …
How to Use Free Sessions to Book 65% More Business
It’s very common to see service professions offering free sessions or services as a sales tactic in order to get clients. Does it work? Sometimes. Should you do it? Depends on who you ask. Some swear by it. Others have …
Posted in Small Business Leadership Advice, Small Business Marketing Advice, Small Business Sales Advice, Small Business Systems Advice
Tagged business+success, coaching+sessions, credibility, customer+service+ideas, free-sessions, get+clients, how+to+get+clients, marketing, more+business, Sales, selling, Success
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Power of the Word
My latest article for American Express’ OPEN Forum. Here’s a preview.
I had a meeting today with a guy who wanted to discuss a possible business collaboration. Basically, he had a pitch for me, and we spoke for about 20 …
