The best marketing book just got better. Book Yourself Solid, 2nd Edition. Now available. Updated and Expanded!
Category Archives: Small Business Marketing Advice
Two Reasons You Don’t Have As Many Clients As You Want
There may be two simple reasons why you don’t have as many clients as you’d like:
- Either you don’t know what to do to attract and secure more clients; or
- You know what to do but you’re not actually doing
…
Posted in Personal Development Advice, Small Business Leadership Advice, Small Business Marketing Advice, Small Business Money Management Advice, Small Business Sales Advice, Small Business Systems Advice
Tagged Small Business Leadership Advice, Small Business Marketing Advice, Small Business Sales Advice
3 Comments
Success with The Book Yourself Solid List of 20
This is a guest post by Michael Feeley.
I first began reading Book Yourself Solid and doing the exercises in November of 2009. It revolutionized the way I see clients and do business. Now I only work with the …
The Difference: Low Price Point vs. High Price Point
Price is what you pay; value is what you get.
What is the value, for example, of having the talent and skills to create a compelling web presence for a small business owner or maybe a training manual for a …
The Difference Between Target Market and Niche
It’s important to understand the difference between your target market and your niche. And, yes, there is a difference. Which is exactly my point.
You may have heard both of these terms before, and you may have heard them used …
Why Most Marketing Doesn't Work and What to Do About It
Most marketing educators offer instruction on how to execute marketing tactics. This is fine, of course. But it’s not enough. In fact, it may be too much. Too much marketing that is. Think about it. For business owners like you …
Newspapers Are a Joke But They Can Teach You Marketing
You may have seen this “joke” before. It’s a good one – because there is truth in it.
There’s also a marketing lesson in it. See if you can find it. I’ll reveal it at the end of the joke.…
The Booked Solid Video Marketing Strategy
The use of online video as a marketing and promotion tool has exploded over the last few years, and with good reason. The emergence of YouTube and other no or low-cost video resources has made it possible for small businesses …
How to Create a Book Yourself Solid Sales Cycle (plus audio)
It is a mistake to look too far ahead. Only one link in the chain of destiny can be handled at a time.
—Sir Winston Churchill
(LINK TO AUDIO RECORDING BELOW.)
Building Relationships of Trust
All sales start with a …
How to Talk About What You Do (w/out using an Elevator Speech)
Imagine this scenario: A potential client asks a yoga teacher what she does. She says, “I’m a yoga teacher.” Before she knows what’s happened, she see the potential client’s face contort, his left eyebrow lifts along with the left side …
Audio Recording and Transcript of Seminar on How to Get More Clients with Michael Port, David Frey, and Meredith Liepelt
Audio Recording and Transcript of Seminar on How to Get More Clients with Michael Port, David Frey, and Meredith Liepelt Continue reading
