The best marketing book just got better. Book Yourself Solid, 2nd Edition. Now available. Updated and Expanded!
Category Archives: Small Business Marketing Advice
Prize Winners from The Book Yourself Solid Twitter Party
Whew! That was a party and a half. Thank you all so much for joining — what an amazing experience. Let me know in the comments section below if you’d like us to do more of them, ok?
Thank you …
A Twitterific Party to Get You More Clients
In honor of the release of the release of the second edition of Book Yourself Solid, we’re throwing a party that helps small business owners get booked solid.
Featuring Michael Port, author of Book Yourself Solid, and hosted by …
The Better Way to Choose a Target Market
Let’s start by understanding the difference between your target market and your niche. If you’ve done other research or reading on the subject of building a service-based business, you may have heard both of these terms before, and you …
Posted in Small Business Leadership Advice, Small Business Marketing Advice, Small Business Sales Advice, Small Business Systems Advice
Tagged Book Yourself Solid, Michael Port, niche, selling servies, service professional, service-bassed business, small business marketing, target market
11 Comments
How to Talk About What You Do
The elevator pitch is designed for the entrepreneur to pitch an idea to a venture capitalist or angel investor in the hopes of receiving funding, not for the service professional to try to build a relationship of trust with a potential client. Continue reading
Small Business Productivity Software That You Can’t Live Without
E-mail, Calendar, Documents, Phone (AKA: All things Google)
E-mail, calendar, documents, and phone fall into one category because, for me, they are all things Google. Yes, I know they know more about me than my mother, and maybe even the …
Posted in Small Business Leadership Advice, Small Business Marketing Advice, Small Business Money Management Advice, Small Business Project Advice, Small Business Sales Advice, Small Business Systems Advice
Tagged productivity, project management advice, project management software, sales software, small business advice, small business software
20 Comments
Santa Reveals his Big Business Secrets!
Jolly Old St. Nick is the head of the largest seasonal business in the world, but how does the man in the red suit manage Christmas year after year?
Santa Claus gives an “exclusive” interview on MSNBC revealing his approach …
No One Wants to Hear Your Elevator Speech
My latest article on The Huffington Post about how to talk about what you do.
We need to be able to talk about what we do — I get the concept. However, the elevator speech has been inappropriately appropriated by …
Free Webinar: 7 Habits of Highly Effective Marketers
I will help you create the behaviors, the habits necessary to get booked solid.
At some point, you’ve got to stop learning and start doing.
Or, I should say…you’ve got to couple learning with action.
Here is the video recording
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Readers are Leaders
The future belongs to the learner and readers are leaders. However, among the educated class, I see another problem. Too much learning and not enough doing. Just one more conference and then I’ll take action. Just one more coaching program and then I’ll be ready. Just one more book and then I’ll know what to do.
If you want to do big things in the in the world, your learning should be coupled with action. What you learn today you can put into action tomorrow so you get real-time, real-world feedback. Then, what you know, becomes field tested. That’s when knowledge becomes powerful. Continue reading
Posted in Personal Development Advice, Small Business Leadership Advice, Small Business Marketing Advice, Small Business Money Management Advice, Small Business Project Advice, Small Business Sales Advice, Small Business Systems Advice
Tagged education, leadership, Michael Port, reading, Seth Godin, Success
7 Comments
How to Promote More Than One Product or Service at a Time
Trying to promote more than one product or service at a time can be very difficult, if not downright maddening.
Generally, I suggest focusing on selling one product or service at a time. This is how you do it successfully:…
