The best marketing book just got better. Book Yourself Solid, 2nd Edition. Now available. Updated and Expanded!
Category Archives: Small Business Marketing Advice
The Little Known Secret to Creating Information Products
In Book Yourself Solid, I devote a chapter to creating brand building information products. In that chapter, I discuss a five-part process to successfully creating information products. However, I think the most important part of the process is choosing …
Wanted: Rockstar Marketing Manager (Full Time)
I’m an advisor to a fitness and lifestyle start up company that is looking to hire a full time Marketing Manger. The team includes a multiple Grammy Award winner and some of the most decorated fitness professionals in the industry. …
Posted in Job Opportunity, Small Business Marketing Advice
Tagged help wanted, job opportunity, marketer, marketing
36 Comments
Seth Godin on Book Publishing, Taking Initiative, The Tyranny of Being Picked and Much More
This is a transcript of a Q&A session with Seth Godin. Seth is probably the only business author/blogger that I read every day without fail. Enjoy.
MICHAEL:
Hi everybody, this is Michael Port. Welcome to our Q & A …
It’s Not My Job to Promote You
And, it’s not your job to promote me.
Note: this post is dedicated to David Meerman Scott and Scott Stratten. They’ll know why and smile.
We promote each other when we:
a) Like each other
b) Respect each other …
Improve Email Opt-In Conversion by 167%. Here’s How…
I recently wrote a post about how I increased email newsletter conversion by 76.5% on MichaelPort.com. Now I’ve increased email newsletter sign up by 167% on BookYourselfSolid.com. Yes, that’s 167%.
As you can see, I’ve been doing focused website optimizing …
The Only 7 Things You Need to Do If Starting Your Business Today
Starting a small business is not that complicated. Here are 8 simple steps from NY Times bestselling marketing author, Michael Port. Continue reading
Get More Clients
Getting more clients is what you want. And you probably want easy tactics that let you generate more leads and book more business. You want to quickly and easily fill your business or practice with a never-ending stream of …
Smarter Marketing Advice
Sometimes it feels like all you hear people talk about is marketing and more marketing. But, if increasing sales is want you want, then you probably want to do smarter marketing.
Don’t make the typical marketing mistakes that most …
How to Improve Email Opt-In Conversions by 76.5% with One Simple Switch
Lately I’ve been very inspired by the work of Anne Holland’s Which Test Won, a site about A/B and multivariate testing, and have been compelled to increase and improve the testing of my website pages.
A/B split testing gives …
