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Category Archives: Small Business Marketing Advice
How to Become a Successful Business Coach or Consultant
There is ONE major differentiator between successful coaches and coaches who are struggling.
That differentiator is what you sell.
The most successful coaches in the industry sell their services bound up in comprehensive, proprietary intellectual property. The rest sell general “coaching.” There’s …
Anatomy of a Viral Video – A Case Study
It’s not often, but every now and then I produce something that goes viral.
Here’s a breakdown of why it …
[FREE TEMPLATE] 4 Simple Steps to Build Your Network
When most people think of networking, they think of it as something you do to meet new people. However, just for the purpose of this post, let’s define networking as ‘developing deeper relationships with people you already know’ and direct …
[FREE TEMPLATE] Step-by-Step Process for Creating Information Products
People love to buy packaged learning and experiences (AKA: Information Products). They’re easy to understand, and therefore easy to buy.
Perhaps you think that your service may not be as easily defined as a packaged product or program, and necessarily has …
Posted in Small Business Marketing Advice, Small Business Project Advice, Small Business Systems Advice
Tagged Book Yourself Solid, branding, business+success, getting things done, info products, information products, leveraged revenue, passive revenue, process+improvement, productivity, projects, Small Business Systems Advice
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Reject Doom, Gloom and a Double Dip Recession
Yesterday was a bad day for the world markets. Economic growth is flat. World governments, with the U.S. leading the way, are dysfunctional. And starting today, you’re going to hear the phrase, “double dip recession” ad nauseam
Don’t let it program you …
How to Make Your Website Work…Finally
Consider the biggest website mistake most people make: they don’t know what they want their visitors to do when viewing the site and if they do know, they don’t know how they’re going to get the visitor to do it.…
Masters of Consulting
Following up on my previous post about how to conduct successful interviews, I thought I’d share a book by MIchael Zipursky based entirely on interviews. The book, Masters of Consulting, offers 9 interviews with the “worlds leading consultants” (his …
How to Hire the Right Person with the Right Attitude
The best way to evaluate people is to watch them work. Some companies take this literally.
BMW has a simulated assembly line. Job candidates get 90 minutes to perform a variety of work-related tasks
If you’re hiring for contract work, …
6 Keys to Making Marketing Magic
Know your responses to these six keys. If you do, you’ll ensure that the offers you make are right on target. The result? More sales, of course.
Your marketing works when you know:
- Who your target clients are.
- What they
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