Category Archives: Small Business Marketing Advice
Why You Should Watch More Reality TV
While having lunch at a conference, one of my colleagues said, “I don’t understand, what kind of idiots watch reality TV?” My heart beat faster as I debated whether to speak up, but I threw caution to the wind, and …
5 Refreshing Marketing Basics for Blooming Prosperity
Whether you just started your business or have been in business for quite some time, it is important to get back to the basics of marketing on a regular basis. Whether they are overlooked from not knowing or just not …
Marketing for the Busy Working Professional
A couple of principles that I follow might help the thinking process of a professional who serves their clients all day, spends time with family, and still has to market themselves.
First, embrace the concept of “Pareto’s Law.” This Italian …
Someone please tell me, WHAT IS OVERWHELM?
Too many things to do, too many projects unfinished,
The sink is full of dishes; the kitchen is a mess,
Emails keep buzzing; the phone won’t take a rest,
The kids won’t behave and …
[FREE TEMPLATE] The Book Yourself Solid Mind Map for Getting More Clients
Jamie McKean, one of my Certified Book Yourself Solid Coaches, has made a mind map spelling out every strategic and tactical detail of the Book Yourself Solid system from start to finish.
This is the mind map to end …
SELF-PROMOTION: IS IT SELF-EXPRESSION OR SELF-ABSORPTION?
This post is by David Jehlen. He’s the Director of Coach Development for The Book Yourself Solid School of Coach Training and one of my closest collaborators. Enjoy and offer your thoughts by commenting. Because if you’re not in the …
HOW TO AUTOMATE YOUR ONLINE SALES PROCESS (VIDEO)
What happens after the sale? Online sales processes help you make the sale but you also need automated backend processes to deliver the product or service that you just sold.
In this video I walk you through how to set …
THE LITTLE-KNOWN SECRET OF BIG, BOLD PERSONAL BRANDING
This is Guest Author Post by John Morgan. He’s the author of a hot new book called Brand Against the Machine. I like the book because it’s fun, a little cheeky and full of very helpful advice. Wait, …
YOUR LOGO DOESN’T MATTER
Often, after I give a speech, a new service business owner will hand me a piece of paper, on which eight or so almost identical versions of the same logo are displayed, and ask me which I think is best.…
How to Become a Successful Business Coach or Consultant
There is ONE major differentiator between successful coaches and coaches who are struggling.
That differentiator is what you sell.
The most successful coaches in the industry sell their services bound up in comprehensive, proprietary intellectual property. The rest sell general “coaching.” There’s …













