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Category Archives: Small Business Leadership Advice
8 Things Everyone Should Know About Email
When you send a professional email you may, inadvertently, be coming across as a teenager and not even know it. To protect yourself and prevent age regression, read these 8 things everyone should know about email from Seth with a bonus from Cory. Continue reading
Are Certifications Worth it?
THE QUESTION
Recently, many thoughtful people have been asking me, “Is getting certified worth it?” Interestingly enough, this question has been coming up, again and again, irrespective of the upcoming Certified Book Yourself Solid Coach training. Why?
The economic …
How to Use Free Sessions to Book 65% More Business
It’s very common to see service professions offering free sessions or services as a sales tactic in order to get clients. Does it work? Sometimes. Should you do it? Depends on who you ask. Some swear by it. Others have …
Posted in Small Business Leadership Advice, Small Business Marketing Advice, Small Business Sales Advice, Small Business Systems Advice
Tagged business+success, coaching+sessions, credibility, customer+service+ideas, free-sessions, get+clients, how+to+get+clients, marketing, more+business, Sales, selling, Success
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Power of the Word
My latest article for American Express’ OPEN Forum. Here’s a preview.
I had a meeting today with a guy who wanted to discuss a possible business collaboration. Basically, he had a pitch for me, and we spoke for about 20 …
When (and How) to Raise Your Prices
Sometimes, when service providers get overbooked, they complain about it. Oh, how easily we forget what it was like when we were struggling our way up the ladder. Moreover, I’ve witnessed many a service provider resist raising prices, which might allow them to work with fewer clients, for fear of loosing business as this simple story will illustrate. Continue reading
Bait and Switch Sales-Sky Radio Network and American Airlines
Check out this email my office received yesterday from a “radio station” that produces programming for American Airlines. At first, it appears to be a producer reaching out to me for a radio interview based on my work but right before he signes off notice how he slips in the word “cost.” Continue reading
Banking Institutions More Dangerous Than Armies
“I believe that banking institutions are more dangerous to our liberties than standing armies. If the American people ever allow private banks to control the issue of their currency, first by inflation, then by deflation, the banks and corporations that …
Airing Sunday on MSNBC
I’ll be on MSNBC’s Your Business this Sunday at 7:30am ET. Yes, DVR would be a good option. Jean Chatzky did a great job filling in as host for the consumate JJ Ramberg. But, to be perfectly honest, I wasn’t crazy …
Posted in Small Business Leadership Advice, Small Business Marketing Advice, Small Business Money Management Advice, Small Business Project Advice, Small Business Sales Advice, Small Business Systems Advice, Updates
Tagged business+TV+program, Jean+Chatzky, JJ+Ramberg, MSNBC, Your+Business
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How to be a superhero
My 5-year-old son, Jake, looked at the cover of Seth’s new book, Linchpin, which was sitting on my bedside table, and remarked, “Daddy, does that book teach you how to be a superhero?” I smiled and said, “Why, yes. …
