Finally, Get Booked Solid (at your own pace, in your own time, from anywhere in the world) for a Price So Low You’ll Thonk Yourself On The Head in Disbelief! (Just not too hard please; I don’t want you to hurt yourself.)

I’m going to give you full access to the entire Book Yourself Solid online learning system so that you can discover how to get as many clients as your heart desires.

But, I’m not going to make you go at by yourself. No way. You’ll even have the option of getting private coaching from one of my personally trained Certified Book Yourself Solid Coaches.

Better still, this opportunity to master my world-renowned Book Yourself Solid System, is self-directed. Meaning, you can go at your own pace and work on what’s most important to you when it’s most important to you.

I’ve broken it down for you into 16 easy-to-manage chunks, so you can take it one baby-step at a time. You can spend a whole year on it if you like!

In fact, I’d encourage you to take your time over it. Big results take time. And now, finally, you can spend all the time you need on learning to get booked solid – there’s nothing that will be more valuable to your business this year.

Finally, something affordable! You don’t even have to leave the house. I’ll show you everything you need to know about getting clients.

This Book Yourself Solid online learning program is an absolute must if you want to:

• Learn how to market professional services.
• Establish a solid marketing foundation so you get more clients.
• Build trust with your target audience and earn credibility within your marketplace.
• Learn hundreds of small business marketing tips, tactics, strategies and techniques that work.
• Feel confident using smarter marketing methods in alignment with your core values.
• Notice a shift in your thinking and feel at ease marketing your products or service.

Module I: Your Foundation

Lesson 1: The red velvet rope policy of working only with ideal clients

• Identifying Ideal Clients, the Duds and Everyone Else
• Discovering What Turns You Off Or Shuts You Down
• Defining Your Ideal Client So You Can Get More Of Them
• Uncovering the Qualities Of Your Ideal Client
• Creating Your Red Velvet Rope Policy
• Learning Which Clients Fit the Profile and Which Don’t
• Turning Mid-Range Clients Into Ideal Clients
• Pruning Your Client List – a Perpetual Process
• Working Only With Clients That Energize and Inspire You

Lesson 2: How to know why people buy what you’re selling

• Understanding the 3 Reasons You Must Have a Target Market
• Discovering What a Target Market Really Is
• Choosing a Target Market
• Identifying the Urgent Needs and Compelling Desires of Your Target Market
• Making Your Offers Investable Opportunities
• Choosing the #1 Result You Create For Clients
• Demonstrating the Benefits of Your Investable Opportunities

Lesson 3: How to develop your personal brand so you’re meaningful and memorable

• Finding What Makes You Uniquely You
• Exploiting Your Quirks and Natural Talents
• Crafting the 3 Components of Your Personal Brand
  • Your Who and Do What Statement
  • Your Why You Do It Statement
  • Your Tag Line
• Thinking Bigger About Who You Are and What You Offer
• Deciding How You’re Known in the World

Lesson 4: How to talk about what you do so you’re not confusing and bland

• Why an Elevator Speech Could Be Killing Your Business.
• Looking Like a Star With The 5-Part Book Yourself Solid Dialogue
  • The Long Version
  • The Medium Version
  • The Short Version
• Getting Into a Book Yourself Solid Dialogue with Ease
• Never Again Worrying When Asked, “What Do You Do?”

Module II: Building Trust & Credibility

Lesson 5: Who Knows What You Know and Do They Like You?

• Becoming a Category Authority
• Deciding What You’d Like to Be Known For
• Finding What You Need to Learn and How to Learn It
• Making the Mental Shift Into Expert Status
• Harnessing the Power of Likeability
• Leveraging the 4 Keys to Increasing Likeability
• Establishing the Standard Credibility Builders
• Discovering the Real Meaning of Marketing

Lesson 6: How to build trust with potential clients using the Book Yourself Solid sales cycle

• Mastering the 6 Keys to Creating Connection
• Profiting From the Always-Have-Something-to-Invite-People-to-Offer
• Designing a Book Yourself Solid Sales Cycle Process
• Using the BYS Sales Cycle to Unconditionally Serve Your Clients
• Building Trust Over Time for More Sales
• Choosing the Right Number of Stages for Your Sales Cycle
• Getting People into Your Sales Cycle Faster
• Making the Right Sales Offers at the Right Time
• Automating Your Sales Cycle

Lesson 7: How to create brand-building products and programs to build your list, create passive revenue, and build your credibility.

• Harnessing the Power of Information Products
• Finishing Big by Starting With the End In Mind
• Defining Your Product for Faster Production
• Assessing the Need in Your Marketplace for More Sales
• Choosing the Types of Titles that Sell
• Following the 5 Steps to Creating Your Content
• Pricing Your Products to Hit the Sweet Spot of Sales
• Determining Which Should Be Free and Which Should Be Fee
• Increasing the Speed of Your Sales Cycle
• Discovering What Products to Create First and Why

Module III: Perfect Pricing and Simple Sales 

Lesson 8: How to decide on the perfect pricing models and when and how to offer discounts and incentives.

• Profiting from the 8 Professional Services Perfect Pricing Models
• Exploiting the 5 Essential Pricing Objectives
• Knowing When to Raise Prices
• Knowing When to Lower Prices and Offer Discounts and Specials
• Understanding that Pricing is What You Pay, Value is What You Get
• Adhering to Pricing Regulations
• Identifying the Value of a Service

Lesson 9: How to use the super simple selling conversation so selling is as easy and comfortable as a day at the beach.

• Using and Loving the 4-Part Super Simple Sales System
• Practicing Selling Without Pressure
• Selling Without Sliming
• Putting an End to One Step Selling
• Selling with Integrity
• Knowing for Certain When to Make Sales Offers
• Reveling in Never Being Nervous to Sell Again

Module IV: The Book Yourself Solid 7 Core Self-Promotion Strategies

Lesson 10: The Book Yourself Solid Networking Strategy

• Profiting From the #1 Activity for Expanding Your Network
• Finding Informal Networking Opportunities
• Finding Formal Networking Opportunities
• Nailing Networking Events – What to Do
• Nailing Networking Events – What Not to Do
• Increasing Your Network by Sharing Your Knowledge
• Building Your Influence by Sharing Your Compassion
• Enhancing Your Status by Sharing Your Network

 Lesson 11: The Book Yourself Solid Direct Outreach Strategy

• Creating Your Direct Outreach BYS List of 20
• Sending Letters
• Making Calls
• Sending E-mails
• Sending Postcards
• Doing Whatever-it-Takes Direct Outreach
• Making Personal Connections with Famous People
• Promoting Through the Press
• Creating Your Direct Outreach Plan

Lesson 12: The Book Yourself Solid Referral Strategy

• Understanding What Really Makes a Quality Referral
• Finding Referral Opportunities
• Beginning the Referral Process
• Understanding Why Clients Would Refer to You
• Finding Where Your Referrers Make a Referral
• Communicating How Your Referrers Should Make a Referral
• Starting the Referral Connection
• Following Up with Referrals and Referrers
• Creating Your BYS Gang of 5 for Never Ending Referals

Lesson 13: The Book Yourself Solid Keep-In-Touch Strategy

• Developing Content for Your Keep-in-Touch Strategy
• Choosing Your Keep-in-Touch Tools
• Choosing Ezine Format and Layout
• Deciding On Your Ezine Publishing Schedule
• Avoiding the Biggest Mistakes People Make Sending Newsletters
• Avoiding the Biggest Mistake People Make Using Facebook E-mail
• Getting Attention from Cards, Calls, and Can-Do Keep-in-Touch
• Becoming Known as a Connector in Your Field
• Automating Your Keep-in-Touch Strategy

Lesson 14: The Book Yourself Solid Speaking Strategy

• Learning Self-Promotion Speaking Strategies
• Getting Promoted by Others Speaking Strategies
• Booking Your Way Up the Association Ladder
• Getting Booked to Speak and What You Need to Do It
• Putting Your Presentation Together
• Organizing Your Information
• Knowing When Not to Use PowerPoint
• Selling From the Stage; When It’s Cool and What It’s Not
• Answering The Question: to Speak Or Not to Speak?

Lesson 15: The Book Yourself Solid Writing Strategy

• Mastering the 5-Part Book Yourself Solid Writing Strategy
• Deciding On the Subject
• Choosing an Ideal Topic
• Getting Your Articles Published Online
• Getting Your Articles Published Offline
• Submitting Your Articles to Directories
• Writing the Query Letter
• Helping Editors Help You

Lesson 16: The Book Yourself Solid Web Strategy

• Mastering Website Basics
• Answering the 3 Questions That Make a Website Work
• Choosing from the 10 Most Effective Web Site Home Page Formats
• Implementing the 9 Book Yourself Solid Web Traffic Strategies
• Promoting Through Marketing Partners
• Leveraging the 2 Essential Principles of Visitor Conversion
• Owning the Big Three: Facebook, Twitter and LinkedIn
• Learning from Case Studies: Social Media Marketing Strategies in Action