Small Business Coaching Success Story:
Client Seeks Six Figure Acupuncture Business
- Client: Doctor of Acupuncture
- Small Business Coach: Michael Port
- Result: Doctor of Acupuncture is on his way to a $1 million business in less than one year.
Client Background:
A Doctor of Acupuncture, who specializes in fertility issues, hired Michael Port as his small business coach, because he wanted to grow his small business to a level which would generate $1,000,000 annually.
He was actually doing quite well, earning over $300,000 per annum, yet he knew he could be earning much more and was not quite sure what was getting in the way of the result he wanted - in fact, he was very frustrated and overwhelmed.
The first business coaching session:
Small business coach, Michael Port, realized at the first coaching session that the doctor, not surprisingly, was overworked. He said that he didn't know the best strategies for marketing his practice and, in fact, really hated marketing and selling. After a bit more prodding, he finally admitted that he believed marketing was "dirty" and not in alignment with his holistic beliefs.
Business coach identifies that it’s time for a new way of thinking:
They immediately began to work on shifting the doctor’s thinking from believing that marketing was something underhanded and dirty, to seeing it as a wonderful opportunity to educate couples about the benefits they receive by working with him. This is the reason that he chose his profession in the first place, and when he made this connection his entire outlook changed - almost instantly.
Business coaching forms a smarter marketing plan:
With a new outlook on marketing, the attention turned to the marketing strategy. While his niche was well-defined, he was not communicating with potential clients in a way that would create an emotional connection with them.
Business coach identifies the missing ingredient:
- Missing Ingredient: He was selling the features of his services - the science of acupuncture, how it works, how it balances the hormone levels - but he was not making the all important emotional connection.
Business Coach Insight:
- He didn't see that he needed to articulate the benefits of his services and the end result his clients would receive.
- Potential clients would be more than willing to invest in his services if they believed it would substantially increase their chances of conceiving a baby.
Business coaching develops a smarter marketing plan of action:
Together, Michael and the doctor developed a smarter marketing plan to clearly articulate the end result – clients will increase their chances in conceiving a baby.
With this in mind, the doctor built a very effective, connected, and speedy Book Yourself Solid 6-part sales cycle, and then executed a marketing strategy using five of the seven Book Yourself Solid core self-promotion strategies:
- Web marketing
- Referral strategy
- Article writing
- Public speaking
- Automated follow-up and keep in touch strategy
The Small Business coaching investment paid off:
In less than one year, the doctor of acupuncture was feeling the return on his small business coaching investment:
- Income Doubled - from $300,000 to $600,000. Because he raised his fees and increased his bookings by 37%, he improved his income by 50%, which is an incredible return of investment for this type of work.
- Hired two more acupuncturists. By now he was booking 115 people per week, which required that he hire two more acupuncturists.
- He’s approaching a million dollar business. That’s right, simply by thinking differently about his business, and executing a few of the Book Yourself Solid core self-promotion strategies this doctor of acupuncture is transforming his $300,000 practice into a million dollar asset.
This could be your small business…
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