30 day money back guaranteeBook Yourself Solid

with Michael Port

The guy to call when you're tired of thinking small.®

Discover How You Can Get Booked Solid in Just 2 Days with Michael Port (from anywhere in the world) for a Price So Low You'll Thonk Yourself On The Head in Disbelief!

Hiya! Michael Port here…

The first one was such a success - over 150 people participated - that I'm doing it again!

I'll give you 2 full days of inspirational coaching, via your computer, skype or phone, and show you the fastest, easiest, and most reliable way to market your professional services and get as many clients as your heart desires.

Based entirely on the Book Yourself Solid system from my bestselling book, this 2-day webinar will be held on Sunday, March 27 and Sunday April 3, 2011 (10am-5pm ET both days).

You can get all the recordings if you miss anything. Many will sign up just for the recordings!

If you'd like to view to a preview webinar I gave for the Book Yourself Solid 2-Day Webinar you'll know exactly what your recordings will be like.

Finally, something affordable! You don't even have to leave the house. I'll show you everything you need to know about getting clients in just two days.


Using my proprietary marketing model you’ll generate a full pipeline of clients and referrals and master hundreds of creative, profit-producing, smarter small business marketing tactics that work.

Plus, it’s going to be a rockin’ good time. I'll lift you up. I'll make you laugh. And, I’ll make you feel like a marketing rockstar.

The entire event is a webinar so I'll be able to show you slides to help illustrate my points. You'll be able to hear my voice via your Internet browser or a local US telephone number. And, you can even call in using skype if you're outside the US.

Best part... you're also going to be able to ask lots of questions so I can coach you directly on your business.

This Book Yourself Solid 2-day webinar training is an absolute must if you want to:

  • Learn how to market professional services.
  • Establish a solid marketing foundation so you get more clients.
  • Build trust with your target audience and earn credibility within your marketplace.
  • Learn hundreds of small business marketing tips, tactics, strategies and techniques that work.
  • Feel confident using smarter marketing methods in alignment with your core values.
  • Notice a shift in your thinking and feel at ease marketing your products or service.


Completely eliminate feelings of frustration and continually be inspired.

Take the right actions to reach your lead generation and small business marketing goals and set new ones beyond what you previously thought possible.

With the easy-to-follow Book Yourself Solid roadmap you’ll know how to get clients for your small business while making the most of your time, money and energy.

Simplify and conquer your lead generation efforts and start driving in new clients, today.

You'll fall in love with marketing and selling your services. When you do... you'll have as many clients as your heart desires.


Book Yourself Solid 2 Day Webinar Training Outline

Day 1: Sunday, March 27, 2011
10:00am - 5:00pm Eastern Time

* You have the option of getting the mp3 recordings and webcast playback.

(15-minute breaks will be held every hour as well as a 45-minute lunch break at 1pm ET.)


Your Foundation

Lesson 1: The red velvet rope policy of working only with ideal clients

  • Identifying Ideal Clients, the Duds and Everyone Else 
  • Discovering What Turns You Off Or Shuts You Down
  • Defining Your Ideal Client So You Can Get More Of Them
  • Uncovering the Qualities Of Your Ideal Client
  • Creating Your Red Velvet Rope Policy
  • Learning Which Clients Fit the Profile and Which Don’t
  • Turning Mid-Range Clients Into Ideal Clients
  • Pruning Your Client List - a Perpetual Process
  • Working Only With Clients That Energize and Inspire You

Ready to enroll? Click here.

Lesson 2: How to know why people buy what you’re selling

  • Understanding the 3 Reasons You Must Have a Target Market
  • Discovering What a Target Market Really Is
  • Choosing a Target Market
  • Identifying the Urgent Needs and Compelling Desires of Your Target Market
  • Making Your Offers Investable Opportunities
  • Choosing the #1 Result You Create For Clients
  • Demonstrating the Benefits of Your Investable Opportunities

Ready to enroll? Click here.

Lesson 3: How to develop your personal brand so you’re meaningful and memorable

  • Finding What Makes You Uniquely You
  • Exploiting Your Quirks and Natural Talents
  • Crafting the 3 Components of Your Personal Brand
    • Your Who and Do What Statement
    • Your Why You Do It Statement
    • Your Tag Line
  • Thinking Bigger About Who You Are and What You Offer
  • Deciding How You're Known in the World

Ready to enroll? Click here.

Lesson 4: How to talk about what you do so you’re not confusing and bland

  • Why an Elevator Speech Could Be Killing Your Business.
  • Looking Like a Star With The 5-Part Book Yourself Solid Dialogue
    • The Long Version
    • The Medium Version
    • The Short Version
  • Getting Into a Book Yourself Solid Dialogue with Ease
  • Never Again Worrying When Asked, "What Do You Do?"


Ready to enroll? Click here.

Building Trust & Credibility

Lesson 5: Who Knows What You Know and Do They Like You?

  • Becoming a Category Authority
  • Deciding What You’d Like to Be Known For
  • Finding What You Need to Learn and How to Learn It
  • Making the Mental Shift Into Expert Status
  • Harnessing the Power of Likeability
  • Leveraging the 4 Keys to Increasing Likeability
  • Establishing the Standard Credibility Builders
  • Discovering the Real Meaning of Marketing


Ready to enroll? Click here.

Lesson 6: How to build trust with potential clients using the Book Yourself Solid sales cycle

  • Mastering the 6 Keys to Creating Connection
  • Profiting From the Always-Have-Something-to-Invite-People-to-Offer
  • Designing a Book Yourself Solid Sales Cycle Process
  • Using the BYS Sales Cycle to Unconditionally Serve Your Clients
  • Building Trust Over Time for More Sales
  • Choosing the Right Number of Stages for Your Sales Cycle
  • Getting People into Your Sales Cycle Faster
  • Making the Right Sales Offers at the Right Time
  • Automating Your Sales Cycle

Ready to enroll? Click here.

Lesson 7: How to create brand-building products and programs to build your list, create passive revenue, and build your credibility.

  • Harnessing the Power of Information Products
  • Finishing Big by Starting With the End In Mind
  • Defining Your Product for Faster Production
  • Assessing the Need in Your Marketplace for More Sales
  • Choosing the Types of Titles that Sell
  • Following the 5 Steps to Creating Your Content
  • Pricing Your Products to Hit the Sweet Spot of Sales
  • Determining Which Should Be Free and Which Should Be Fee
  • Increasing the Speed of Your Sales Cycle
  • Discovering What Products to Create First and Why

Ready to enroll? Click here.


Day 2: Sunday, April 3, 2011 
10:00am - 5pm Eastern Time 

* You have the option of getting the mp3 recordings and webcast playback.
(15-minute breaks will be held every hour as well as a 45-minute lunch break at 1pm ET.)

Perfect Pricing and Simple Sales 

Lesson 8: How to decide on the perfect pricing models and when and how to offer discounts and incentives. 

  • Profiting from the 8 Professional Services Perfect Pricing Models
  • Exploiting the 5 Essential Pricing Objectives
  • Knowing When to Raise Prices
  • Knowing When to Lower Prices and Offer Discounts and Specials
  • Understanding that Pricing is What You Pay, Value is What You Get
  • Adhering to Pricing Regulations
  • Identifying the Value of a Service



Ready to enroll? Click here.

Lesson 9: How to use the super simple selling conversation so selling is as easy and comfortable as a day at the beach.

  • Using and Loving the 4-Part Super Simple Sales System
  • Practicing Selling Without Pressure
  • Selling Without Sliming
  • Putting an End to One Step Selling
  • Selling with Integrity
  • Knowing for Certain When to Make Sales Offers
  • Reveling in Never Being Nervous to Sell Again


Ready to enroll? Click here.

The Book Yourself Solid 7 Core Self-Promotion Strategies

Lesson 9: The Book Yourself Solid Networking Strategy

  • Profiting From the #1 Activity for Expanding Your Network
  • Finding Informal Networking Opportunities
  • Finding Formal Networking Opportunities
  • Nailing Networking Events - What to Do
  • Nailing Networking Events - What Not to Do
  • Increasing Your Network by Sharing Your Knowledge
  • Building Your Influence by Sharing Your Compassion
  • Enhancing Your Status by Sharing Your Network


Ready to enroll? Click here.

Lesson 10: The Book Yourself Solid Direct Outreach Strategy

  • Creating Your Direct Outreach BYS List of 20
  • Sending Letters
  • Making Calls
  • Sending E-mails
  • Sending Postcards
  • Doing Whatever-it-Takes Direct Outreach
  • Making Personal Connections with Famous People
  • Promoting Through the Press
  • Creating Your Direct Outreach Plan

Ready to enroll? Click here.

Lesson 11: The Book Yourself Solid Referral Strategy

  • Understanding What Really Makes a Quality Referral
  • Finding Referral Opportunities
  • Beginning the Referral Process
  • Understanding Why Clients Would Refer to You
  • Finding Where Your Referrers Make a Referral
  • Communicating How Your Referrers Should Make a Referral
  • Starting the Referral Connection
  • Following Up with Referrals and Referrers
  • Creating Your BYS Gang of 5 for Never Ending Referals

Ready to enroll? Click here.

Lesson 12: The Book Yourself Solid Keep-In-Touch Strategy

  • Developing Content for Your Keep-in-Touch Strategy
  • Choosing Your Keep-in-Touch Tools
  • Choosing Ezine Format and Layout
  • Deciding On Your Ezine Publishing Schedule
  • Avoiding the Biggest Mistakes People Make Sending Newsletters
  • Avoiding the Biggest Mistake People Make Using Facebook E-mail
  • Getting Attention from Cards, Calls, and Can-Do Keep-in-Touch
  • Becoming Known as a Connector in Your Field
  • Automating Your Keep-in-Touch Strategy

Ready to enroll? Click here.

Lesson 13: The Book Yourself Solid Speaking Strategy

  • Learning Self-Promotion Speaking Strategies
  • Getting Promoted by Others Speaking Strategies
  • Booking Your Way Up the Association Ladder
  • Getting Booked to Speak and What You Need to Do It
  • Putting Your Presentation Together
  • Organizing Your Information
  • Knowing When Not to Use PowerPoint
  • Selling From the Stage; When It's Cool and What It's Not
  • Answering The Question: to Speak Or Not to Speak?

Ready to enroll? Click here.


Lesson 14: The Book Yourself Solid Writing Strategy

  • Mastering the 5-Part Book Yourself Solid Writing Strategy
  • Deciding On the Subject
  • Choosing an Ideal Topic
  • Getting Your Articles Published Online
  • Getting Your Articles Published Offline
  • Submitting Your Articles to Directories
  • Writing the Query Letter
  • Helping Editors Help You

Ready to enroll? Click here.


Lesson 15: The Book Yourself Solid Web Strategy

  • Mastering Website Basics
  • Answering the 3 Questions That Make a Website Work
  • Choosing from the 10 Most Effective Web Site Home Page Formats
  • Implementing the 9 Book Yourself Solid Web Traffic Strategies
  • Promoting Through Marketing Partners
  • Leveraging the 2 Essential Principles of Visitor Conversion
  • Owning the Big Three: Facebook, Twitter and LinkedIn
  • Learning from Case Studies: Social Media Marketing Strategies in Action

Ready to enroll? Click here.

Wait… There’s More! 

You can also get 4 additional, 90-minute bonus IMPLEMENTATION and COACHING webinar sessions with me after the 2 day event is over to make sure you use what I teach you!

  • During the 2 full days of webinar training with me, I will make sure that you’re making the right choices and that you know exactly what you need to do to get booked solid.
  • Then, immediately following the webinar workshop, you’ll begin a 4-week implementation program with me to ensure that you follow through on the action plan we create.

These 90-minute implementation and coaching sessions will start just days after the webinar so as to keep your momentum going and your enthusiasm flowing. You're definitely going to have more questions as you begin to immediately implement the strategies I share with you, and I'll be there to help.

Implementation calls with me will be held Wednesdays from 3:00-4:30pm Eastern Time on April 6, 13, 20, and 27. All calls will be recorded and made available to you.

    Quick Glance Schedule

  • Two full days of webinar training with Michael: Sunday, March 27 & April 3 from 10:00am-5:00pm ET.
  • Option of four 90-minute follow up Q&A group coaching webinars with Michael: Wednesdays from 3-4:30pm ET on April 6, 13, 20, and 27
  • You can watch and listen to the webinar through the online webcast on any Internet browser (IE, Chrome, Safari, Firefox)
  • You can watch the webcast on your computer and call in via the telephone on one of the 100's of local phone numbers available so you don't even have to call long distance,
  • And you can even call in via Skype which is great if you're outside the US because, that way, the call won't cost you a dime!

* All webinars are recorded with audio and PowerPoint presentation.

Feel free to call (414) FOR-PORT or e-mail with any questions you may have. We're always happy to talk to you.


    LIVE ACCESS to 2 full days of Book Yourself Solid phone and webcast training with Michael Port; 10am-5pm ET Sunday, March 27 and April 3, 2011.

    24-HOUR access to 12 hours of webinar recordings.

    Download access to all 10 hours of audio recordings; you'll always have access to the information when you need it.  

    Downloadable TRANSCRIPTS of all 10 hours of webinars with Michael Port.   check mark

    Four 90-minute follow up Q&A group telephone coaching sessions with Michael Port to get your marketing and business questions answered! April 6, 13, 20, and 27 from 3-4:30pm ET    

    Downloadable access to all 6 hours of follow up Q&A group telephone coaching sessions. Have the ability to review Michael's advice on how to get more clients.    






    100% Money Back Guarantee

      30 day guaranteeI need to know this program is going to work for you. So if you're not 100% thrilled with this live, 2-day, interactive webinar training – I want to send your money back. If you're not happy, then I'm not happy.

      So if for any reason, after you participate fully in the training, it doesn't meet your expectations, just e-mail or call my support team to cancel within 30 days. That's my promise.

    Take advantage of our big thinker early bird discounts. And, in just a few short weeks, you'll see your calendar filling up with clients that energize and inspire you and put money in your bank account. Super sweet.


    Call: (414) FOR-PORT

    Write: questions@michaelport.com


    If You Really Can't Make This One

    I can't promise I'm going to do this event again, or if I do, for how much. But, if you really can't attend this one (remember, you can get all of the recordings if you enroll in the Gold Package) enter your name and email address below and you'll be the first to know about future events like this one. You'll also get a copy of my weekly newsletter with tips on marketing, sales, and business development. PLUS, you'll immediately get 4 free chapters from my bestselling books. And, of course, I promise not to share your email with anyone.

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