Business Partnerships: When 1+1=0

1+1 is supposed to equal 2. But when you’re trying to build two unrelated businesses at the same time 1+1 often equals 0. Neither one gets off the ground. Like trying to build a computer consulting company and a basket weaving business at the same time. There’s a disconnect.

It’s very different than having a core business, like web design, and then also offering ancillary products and services like SendOutCards.com Each one compliments and builds upon the other. To me, this makes sense. In this case 1+1 can not only equal 2 but maybe 200 through the power of leverage.

Get a human…

When Elizabeth Marshall (my co-author) was doing some research for our new book titled The Contrarian Effect: Why It Pays (BIG) to Take Typical Sales Advice and Do The Opposite she stumbled upon this website. It shows you how to get around automated customer service systems so as to reach a real person. I freaking love it.

Web Anonymity: Face it

If you have something to say put your name, face and contact info behind it. The worst thing about the web is anonymity. If you want to do big things in the world you’re going to have to deal with people who hide behind barriers and throw stones. But if you want to do big things in the world, then show up and stand for something. Your opinion is worthless if it’s anonymous. But, that’s just my opinion.

How "Not" to do Direct Outreach

I received a well written (except for a spelling mistake but I have no use for a man who can only spell a word one way anyway) and respectful email today from a man I didn’t know and wasn’t familiar with. Here’s the email with some sections blocked out to protect the innocent:

Dear Michael,

I would like to kindly request a testimonial from your good self for one of my products that I shall be launching very soon. I would sincerely appreciate if you could provide a line or two along with your photo, your website link and a one line bio.

The product is a subscription/newsletter that is focused on personal and business development in this new era of globalisation. It will be marketed under Name of Company with this website: www.mywebsite.com.

I will greatly be honoured if you could consider providing me with a testimonial as mentioned above and send it to myname@mydomain.com.

I shall look forward to your reply with great anticipation.

Thank you.

Yours sincerely,

Peter (named changed)

What’s wrong with this type of Direct Outreach? What did Peter do wrong? What should have Peter have done to achieve his goal? I’ve been talking about this for so long I’m asking you because I want to see if anyone is actually listening 🙂

Much love to you this fine day. Keep on getting booked solid!

Don't be a "Speaker" be an "Experience Maker"

Want to be someone who creates extraordinary experiences for audiences? I bet you do. Then you won’t want to miss this interview I did with Lizabeth Phelps of Inspired Leadership Training.  You’ll discover..

* Why, without Lizabeth’s techniques, you’re destined to be ineffective with audiences—no matter how experienced you are (sounds harsh but might be true)
* What typical “speakers” do specifically that doesn’t work
* What the “New Paradigm of Audience Leadership” is all about

Don’t miss out on this important opportunity to improve your speaking skills! In fact, you’ll no longer be a “Speaker.” Instead, you’ll be an “Experience Maker.”

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