5 Ways to Leverage Public Speaking Presentations for SEO

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It takes a lot of work to get ready for a public speaking presentation.

You did your research. You made an awesome slide deck full of pop culture references and engaging visuals. You wrote up a detailed version of your talking points and an outline version. Now that you’ve done all of that prep, make sure you get the most value out of it that you possibly can.

People forget that public speaking presentations don’t have to end when their allotted time is up. Repurposing your content is a useful strategy for getting your ideas out to as broad an audience as possible, while still leaving you time to run your actual business.

Here are 5 ways to carry your presentation beyond the boundaries of closed doors, and use it to boost your SEO.

1. Publish a slide deck.

Detailed slide decks don’t make for great presentations. People will be so busy reading your words, they won’t listen to what you are saying. But it would be useful for presentation attendees to have those extra details after the presentation to remember what you said, think through the ideas, and maybe even act on them. And there are plenty of people who didn’t get to attend your talk who could benefit from your wisdom as well.

So make two versions of your slides — a pared down version you use for the actual presentation and a more detailed one that you publish on a slide sharing site like Slideshare (which is owned by LinkedIn), SlideServe, Slideboom, or another, similar platform. Some of these also allow you to embed the content directly on your own site as well. Make sure to let attendees know where they can find the slide, and promote it through your social media channels.

2. Use video and audio recording.

Why let your presentation be a one-time event when it could live on indefinitely? Take advantage of all the resources available for video and audio recording. Recording and publishing your presentation online will open it up to a much wider audience, thus getting you more mileage out of all the hard work you put into it.

Think about different ways in which you can use those recordings. Remember that all content can be repurposed in a variety of formats. You could turn it into a podcast episode for on-the-go listening, a webinar for professionals, or a YouTube video for those who want to learn more about your field. Publishing video on your website is also a great way to add rich media that improves the “on-page” SEO value of your website.

3. Transcribe your recorded presentation.

Transcribing your presentation makes it easy for you to repurpose that content into a blog post or even a series of blog posts. How nice would it be to have one less topic to come up with? Blog posting is also one of the most heavily weighted on-page SEO ranking factors, so the more content you can add to your blog — and distribute through your channels — the better your ranking potential.

You can also use the transcribed content as material for newsletters, social media updates, or for a special document offered in exchange for a user’s email address. Be creative; the possibilities are endless.

4. Offer guest post opportunities to your attendees.

People took the time out of their busy lives to come and listen to you speak. That’s one of the highest forms of engagement you can get.  Don’t let that go to waste! Invite qualified attendees to write guest content for your blog. This can take the form of a case study, key takeaways from your presentation, or sharing related content. Some individuals attending may have knowledge that is complementary to yours — capitalize on this by having them share it in a guest post.

Inviting guests to write for your blog gives you the benefit of fresh, high-quality content without spending the time and energy creating it. And if the contributor promotes it on her site and social media channels, it opens up your website to a new audience. These online connections will also provide you with good backlinks to your website.

5. Put a review funnel at the end of every slide.

Public speaking engagements provide a fantastic opportunity to get coveted reviews and testimonials, which are notoriously hard to get. In-person interactions are invaluable ways to connect with your audience, get your message across, and leave an impression. These personal connections make people more likely to want to give you positive feedback.

There are three ways to boost your odds of getting someone to write a review: ask for it, make it easy, and make it beneficial. Before the presentation, create a review funnel, i.e., a mini website that helps you collect negative reviews before they’re published while automatically posting positive reviews to targeted review sites. At the presentation, ask for reviews and hand out cards with your review funnel’s address. If you can, offer an incentive for leaving a review — like a product discount, a free service, or a special content download.

Getting invited to give a presentation is an honor and a perfect occasion to get your name, and your ideas, out far beyond your usual reach. Make the most out of that opportunity by repurposing your presentation in a variety of ways to expand your audience, beef up your blog, and, of course, boost your SEO.

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About the Author:

John Jantsch is a marketing consultant, speaker and Wall Street Journal bestselling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, The Referral Engine, and SEO for Growth which he co-wrote with Phil Singleton, CEO of Kansas City Web Design®.  Jantsch is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.  Follow John on Twitter @ducttape.

Contracting out Willpower

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How long can you force yourself to do something that you hate but that you know is good for you?

How long can you force yourself to avoid doing something that you love but that you know is bad for you?  

If you’re a late riser who despises the gym but you’re using sheer willpower to force yourself to get up at 5am to work out, the answer to that question is probably “not very long.”  Similarly, if you’re a social media junkie, but you’re trying, through sheer force of will, to avoid looking at Facebook at work while you’re on your computer, good luck!

If you can’t bank on willpower alone, what can you do if you want to create new habits?

We’ve all heard it before: If you want to break out of your current level in business or life, you can’t keep doing the same old things that brought you to that level.  The problem is that doing the same old thing every day feels good.  Your brain spends most of its time on autopilot following the script written by your habits.  It’s comfortable.  In contrast, doing something different requires you to break out of the routine and accept, if not embrace, uncertainty and ambiguity.  Breaking deeply ingrained habits requires mental energy and lots of it.  It’s uncomfortable.  

The easy answer is to simply tap into your reservoir of willpower and force yourself to do the things you know will eventually bring you success.  Ignore the discomfort and press ahead.  If you’re like the vast majority of people who rely on this plan you’ll probably experience some success at the beginning.  However, as your willpower reservoir depletes, you’ll experience an insidious decline in performance followed by a reversion back to the original state in which you were nice and comfortable.

And unfulfilled.  

Goodbye gym. Hello Facebook.

In order to do uncomfortable things consistently enough and long enough to change them into new habits that then become the new comfortable, you need to have some tools in your bag.

Yes, willpower is one of them, but it’s a finite resource, as I’m sure you can attest to.  It will get you in the door, but it won’t get you all the way to the finish line.  

To succeed consistently, you should contract out some of your willpower to the people in your circle.  

Let me explain what I mean in a roundabout way. (more…)

6 Ways You Can Effectively Save for Retirement

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Someday you might want to retire.  If you’re like most people you probably haven’t saved enough.  If you own a business I can almost guarantee you haven’t.  That’s because you think your business will provide more money than it will.

If you work as an employee for someone you might not have done a plan that allows you to see how much you should save.  If you’re over 50 years old and retirement looks like it just be a few years away, this post is for you.

Start by doing a financial plan.

Without a target, it’s hard to know how much you should save.  A financial plan isn’t going to tell you whether you’re going to have enough money.  It will tell you whether you’re going in the right direction.

If you only have a 50% chance of being able to retire with the lifestyle you have now, you better make some changes.  If it looks like you have a 99%+ chance then you can relax.  The reality is probably closer to the 50% level than the 99%+ one.  Get a target and then start moving towards it.

Pay yourself first.

This is an old adage in the planning world.  Make sure you have a way of taking money out of your weekly paycheck or from the profits of your company and save them in a retirement plan.  If you never see the money in your checking account you won’t spend it.  If it’s there, you’re going to have a hard time writing another check or making a transfer to an investment account.

Make it easy on yourself.  Pay yourself first by having money automatically taken out of your paycheck or checking account.  It’ll make it easier to save.

Use your company’s retirement plan.

If your company has a retirement plan use it.  If your company has a retirement plan match make sure you take full advantage of the match.  After all, the match is free money.  All you have to do is save a certain amount and your employer will match what you save. (more…)

The Horrible Side Effect Of Retirement

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This side effect is especially dangerous for business owners. If you own a business it’s something you’ll experience and if you’re not ready for it, you might wish you never left your business.

What is this side effect you say? Read on and you’ll find out.

First, a story

The first twenty years of my business career was spent in the vending and food service business. I went from being a no-body in the industry to being one of the five or ten most visible people.

I taught over 200 vending companies strategic financial management, people management and operations management. I was the President of the New York State Vending Association for three years and I was chair of the National Vending Association’s education committee for eight years.

Then the time came for me to leave the vending business. I sold my business and had no plans to really leave the industry. I just didn’t know that once I sold my business the vending industry wouldn’t really want me.

You see, the phone stopped ringing and because I was off the radar screen of people in the industry there was no reason for them to call me. I went to trade association meetings for a while but people weren’t as interested in talking with me. I found out I wasn’t relevant because I no longer had a vending company I was involved with.

I was lucky. I had made arrangements to immediately join another industry. I had something to keep me busy. Unfortunately, many other people I know who have sold businesses just sit at home waiting for the phone to ring… and it never does, at least for them or for that matter me.

It was pretty hard going from being in constant demand to having no one want to hang out with me. And, it’s something that will probably happen to you when it’s time for you to leave your business or your career.

What have you done to prepare when the phone stops ringing?

If you don’t think your phone will stop ringing, think again. You might initiate calls to your friends in your industry and my guess is they’ll take your call, but be much less interested in what you have to say. (more…)

6 Reasons People Don’t Take Your Advice

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We’re all frustrated by this.

 You know you’ve got great advice to give but your employees, your children or your spouse don’t take it.  If they only listened and took your advice you know their life would be better.  So the question is, why don’t they take your brilliant ideas and run with them?

Here are some reason you might want to consider:

1. They don’t trust you.

I hate to say it, but this might just be the big one.  If the person you’re giving advice to doesn’t trust you they won’t take you seriously.

You might want to ask yourself whether the person you’re speaking with has a high level of trust in you as a person.  If the answer is no you will need to rebuild trust before you move on to giving them advice.

2. They don’t know how your advice would benefit them.

This happens all of the time in the advice business.  An advisor gives their client advice and the client is confused.  They don’t know how the particular piece of advice will benefit them.

The advice might be confusing or it might be complicated.  Both are the death knell when trying to get others to accept your advice.  If a person you’re advising doesn’t understand what they’re supposed to do and why they want to do it, there is a good chance that they won’t implement.

3. They don’t have a compelling reason to take your advice.

This is where developing a strong why is important.  If the person doesn’t understand why this advice will help them move their agenda forward there is no reason for another to take your advice. (more…)

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