It takes a lot of work to get ready for a public speaking presentation.
You did your research. You made an awesome slide deck full of pop culture references and engaging visuals. You wrote up a detailed version of your talking points and an outline version. Now that you’ve done all of that prep, make sure you get the most value out of it that you possibly can.
People forget that public speaking presentations don’t have to end when their allotted time is up. Repurposing your content is a useful strategy for getting your ideas out to as broad an audience as possible, while still leaving you time to run your actual business.
Here are 5 ways to carry your presentation beyond the boundaries of closed doors, and use it to boost your SEO.
1. Publish a slide deck.
Detailed slide decks don’t make for great presentations. People will be so busy reading your words, they won’t listen to what you are saying. But it would be useful for presentation attendees to have those extra details after the presentation to remember what you said, think through the ideas, and maybe even act on them. And there are plenty of people who didn’t get to attend your talk who could benefit from your wisdom as well.
So make two versions of your slides — a pared down version you use for the actual presentation and a more detailed one that you publish on a slide sharing site like Slideshare (which is owned by LinkedIn), SlideServe, Slideboom, or another, similar platform. Some of these also allow you to embed the content directly on your own site as well. Make sure to let attendees know where they can find the slide, and promote it through your social media channels.
2. Use video and audio recording.
Why let your presentation be a one-time event when it could live on indefinitely? Take advantage of all the resources available for video and audio recording. Recording and publishing your presentation online will open it up to a much wider audience, thus getting you more mileage out of all the hard work you put into it.
Think about different ways in which you can use those recordings. Remember that all content can be repurposed in a variety of formats. You could turn it into a podcast episode for on-the-go listening, a webinar for professionals, or a YouTube video for those who want to learn more about your field. Publishing video on your website is also a great way to add rich media that improves the “on-page” SEO value of your website.
3. Transcribe your recorded presentation.
Transcribing your presentation makes it easy for you to repurpose that content into a blog post or even a series of blog posts. How nice would it be to have one less topic to come up with? Blog posting is also one of the most heavily weighted on-page SEO ranking factors, so the more content you can add to your blog — and distribute through your channels — the better your ranking potential.
You can also use the transcribed content as material for newsletters, social media updates, or for a special document offered in exchange for a user’s email address. Be creative; the possibilities are endless.
4. Offer guest post opportunities to your attendees.
People took the time out of their busy lives to come and listen to you speak. That’s one of the highest forms of engagement you can get. Don’t let that go to waste! Invite qualified attendees to write guest content for your blog. This can take the form of a case study, key takeaways from your presentation, or sharing related content. Some individuals attending may have knowledge that is complementary to yours — capitalize on this by having them share it in a guest post.
Inviting guests to write for your blog gives you the benefit of fresh, high-quality content without spending the time and energy creating it. And if the contributor promotes it on her site and social media channels, it opens up your website to a new audience. These online connections will also provide you with good backlinks to your website.
5. Put a review funnel at the end of every slide.
Public speaking engagements provide a fantastic opportunity to get coveted reviews and testimonials, which are notoriously hard to get. In-person interactions are invaluable ways to connect with your audience, get your message across, and leave an impression. These personal connections make people more likely to want to give you positive feedback.
There are three ways to boost your odds of getting someone to write a review: ask for it, make it easy, and make it beneficial. Before the presentation, create a review funnel, i.e., a mini website that helps you collect negative reviews before they’re published while automatically posting positive reviews to targeted review sites. At the presentation, ask for reviews and hand out cards with your review funnel’s address. If you can, offer an incentive for leaving a review — like a product discount, a free service, or a special content download.
Getting invited to give a presentation is an honor and a perfect occasion to get your name, and your ideas, out far beyond your usual reach. Make the most out of that opportunity by repurposing your presentation in a variety of ways to expand your audience, beef up your blog, and, of course, boost your SEO.
About the Author:
John Jantsch is a marketing consultant, speaker and Wall Street Journal bestselling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, The Referral Engine, and SEO for Growth which he co-wrote with Phil Singleton, CEO of Kansas City Web Design®. Jantsch is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. Follow John on Twitter @ducttape.