Why You Need To Get Out Of Your Business Now

outofBi

So many really talented entrepreneurs and business professionals toil in their businesses without ever experiencing the prosperity and success that they deserve.

Because they are toiling in their businesses, and never really working on their businesses.

Michael Gerber describes the typical set-up for this brilliantly in his book, The E-Myth Re-Visited:

A future entrepreneur (perhaps an accountant, physician, attorney, coach or consultant) comes out of school with a wealth of knowledge and information, goes to work for an organization…and excels. The organization derives extraordinary benefit from the effort… and the would-be entrepreneur wakes up one day and says: “Why am I doing this for someone else, when I could be doing it for myself?”

The now excited entrepreneur goes out, hangs up a shingle, and starts to toil…only to discover a roller coaster ride of feast and famine, insecurity, inconsistency, uncertainty, and lackluster returns on the monumental investment of time and resources.

The now demoralized entrepreneur can’t figure it out. “I’m so good at what I do; I can’t understand why I’m not making the money I deserve.”

Here’s the rub: Just because you’re a good x (x = doctor, lawyer, accountant, coach, consultant…); or just because you’re a good technician; or just because you’re an expert at the top of your game, doesn’t mean that you’re going to be a good business person. They are two distinctly different skill sets; two different jobs. And you actually need to work them as if they are, in fact, different jobs. (more…)

Your Business Won’t Sell to Facebook for 19 Billion Dollars

retirement

… So you need another way to prepare for retirement.

The topic of personal finance and investing for retirement is not something we often talk about in the BYS mentoring program but it’s something that I’m keenly interested in and have been diligently studying over the past few years.

If you’d like me to work it into the curriculum, let me know.

I don’t speculate as an investor; I invest for retirement. I am an indexer and manage my own simple, diversified portfolios at Vanguard. Vanguard offers the lowest fees in the industry and is a non-profit so they have no conflict of interest. The investors are the owners. That means, you.

You don’t need someone to do this for you.

You can do it yourself even if you’re shit at math or don’t think you have a head for it. My math skills are limited (I need help from my wife, Amy Port, for basic math) and, when I was younger, I didn’t think I could understand the financial mumbo-jumbo. Any time an industry makes their jargon virtually impossible to understand, it’s likely they don’t want you to understand it. (more…)

Why I Need More Therapy: A Personal Essay

moreTherapy

One 15-minute conversation with my mother and I know how I got this crazy.

She’s why I wake up in a cold sweat convinced that I have to organize my garage—right this second, at 2AM—even though it’s been an absolute disaster for the last six years. Why I need to clean my kitchen cabinets, and the upstairs office. And catch up on filing.

… And come up with great exercises for my coaching clients. And finish, not one, but three books. And get new tires for the Miata. And find the perfect T-shirt to wear with that sequined skirt now, NOW, NOW!!! Or die trying.

“Did you get the present I sent you?” Mom asks. It’s the beginning of May and my birthday is over a month away. Up to my eyeballs, this is the fourth time she’s rung this morning, and I’ve only picked up the phone because I’m convinced, what with her persistence, someone I love is dead. (more…)

So you have a brand? Now what?

brandNowWhat

This is the final instalment in a series on branding. Read the first post “The Basics of Powerful Personal Branding.” The second post, “Why You Need to Invest in Creating a Strong Brand.” The third post, “3 Questions to Help You Create Your Brand.

You’ve created a solid foundation with a personal brand identity, you’ve developed a system for building trust and credibility over time, and you know how to price your offers and have super-simple sales conversations. Now what?

Now you get to do marketing.

In Book Yourself Solid®, we have 6 Core Self Promotion (Marketing) Strategies: Networking, Direct Outreach, Referral, Speaking, Writing and Web Strategies. We say the first three are mandatory because, if you do them every single day, you will get Booked Solid®.

Being out in the world doing marketing and creating awareness means that we need to be constantly mindful of our personal brand identity and the consistency of the story we tell around that brand.

That means that we need to pay attention to our:

  • Website
  • Social media
  • Packaging
  • Content
  • Emails
  • Press
  • Advertising
  • Events/Stunts

(more…)

4 Cold, Hard Facts About Building A Business With Writing

buildWrite

Until fairly recently, traditional publishing houses, the major ones anyway, were the only folks in town demanding big platforms of their authors.

Without a tribe, a following of 30,000+, they weren’t interested in a writer, no matter how beautiful the work produced. Now, many partnership presses require them as well. Because without an author platform, it’s hard to create book sales; and they’re in the business of, you got it, selling books.

As this world evolves, it’s absolutely essential that you stay up-to-date with it. Falling behind is no longer an option. You fall behind, you stop having the impact you once had. You fall behind and it becomes a tough task simply to get your work out there again.

Is this something you should be thinking about? Absolutely. But worried about? With the right resources – like this article – and some effort, absolutely not.

It begins with getting your mindset right about the goal here. That’s what this article is going to address. In detail.

Cold Hard Fact #1: You’ve got to sell books to keep the lights on.

Even if you avoid these demanding people and go the self-publishing route using Create Space, LuLu, or Book Baby (or any of the other venues of that ilk) you’ll still need to promote and sell your book, or hire someone to handle the task for you.

For those of you who still believe the old Field of Dreams adage, build it and they will come, I’ve got some really, really bad news: approximately 5000 new books a day appear on Amazon alone and rare is the random buyer who will find your needle in that gargantuan haystack.

If someone ends up buying your book, it’s usually because he/she has come into contact with you somewhere else.

And that’s what building an author platform is all about—developing those multiple points of contact.

I’m going to let you in on a little secret.  Most writers recoil at the thought of building a platform (think passel of snakes tossed in lap).

See, we want to write books, focus deeply for days on end while we swig bad coffee or sip Merlot; not fritter away our precious time and headspace on social media, or building out a stupid website with a blog, the two best methods, unfortunately, for developing an audience.

But it’s absolutely necessary. (more…)

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