You’ve probably heard the adage that the secret of success is being in the right place at the right time. Which means, to improve your chances of success, you need to be in more places more often. That way, you can run into influential people, opportunities, and life-altering ideas just when you need them most. You couldn’t plan a more fruitful encounter than fate can provide, but you’ve got to show up for fate to do its work.
Creating a ubiquitous presence, however, can take an awful lot of time. For me, that meant going to networking events, broker caravans, and 3-hour-long open houses every Sunday morning because I’d decided to become a mortgage loan officer. The job had promised what I’d wanted in a career. I wanted freedom. I wasn’t going to be tied to a desk all day punching a time clock. I didn’t want someone dictating when I could go on vacation, or how often I could go on vacation. I wanted to be compensated for results, not tenure.
I didn’t want to sit there hoping I would get a raise. I wanted to be in a business that would keep up with inflation. So, I’d go to more meet and greets, golf tournaments, church potlucks, sporting events than you would think humanly possible. I’d visit more real estate offices in more towns; I’d collect more business cards than my pockets could hold.
The goal, however, is not just to show up everywhere, but to make an impression. If you can differentiate yourself, turn the people you meet in to friends and clients, you can create success. Success on your terms, which means doing business the way you want, with whom you want. That’s the outcome we’re after.
Now here’s the real question: If you could do one thing that took under five minutes to do and made the biggest personal impression on someone, would you do it? If I told you that this one thing was the lynchpin to the kind of success you’re after, would you take on the task and work it like it’s your job?
I have found that the simple handwritten thank you note is the cornerstone of my business. It is the key to my success, a man with two strikes against him. This tool has allowed me to create valuable relationships, inspire loyalty, demonstrate integrity, prove that gratitude leads to abundance, set myself apart from the herd, keep me front and centre in the minds of decision makers, and add to my reputation of professionalism, consistency, dependability, and attention to detail.
That’s how you win this success game.
For the last 30 years, I have lived and breathed handwritten thank you notes. I still write them every day because each day I meet or speak with someone over the phone whom I’m grateful to get to know. My daily practice of writing thank-you notes, of following the system I teach, has resulted in deeper relationships with my friends, co-workers, clients and business associates. It’s gotten me invited to exclusive parties and private events because people have developed a deep respect for me. They know I follow through on my commitments, and it all started with the thank you note.
This simple, effortless tool is the cornerstone of the multi-million dollar business I built funding over a billion dollars of home loans. When I taught this tool to my associates, their production doubled, and they too built deeper relationships with their referral partners and clients. The practice, the system I’ve created around the thank you note, works.
If you want to create a tribe of loyal, fun people, a handwritten thank you note is how you do it.
Send a handwritten thank you note every time you meet someone, every time you talk to them on the phone, every time you see an article that is relevant to them, each time they do something nice, or when you share a success. This practice will give you the opportunity to be more places more often and you’ll get to make more contacts in a shorter period of time.
Use the tool yourself, and watch your success grow, and the quality of your life expand. You can send me a thank you note later. I know you’ll want to.
About the author:
Steven Littlefield began orginating loans in 1986 and has since funded over one billion dollars worth of mortgages. As a certified BYS coach, he teaches mortgage loan professionals how to build an infinite pipeline of fundable loans. Steven is also the author of The Business of Thank You to be published in April 2017. You can get in touch with Steven at firstname.lastname@example.org