Content marketing or blogging is a powerful technique to acquire traffic, establish credibility, and generate high-quality business leads.
But do you know what is the biggest challenge for bloggers and content marketers?
It is to constantly come up with new blog topics to write about.
Content marketers need to regularly come up with refreshing ideas that their readers can find interesting and useful. Those ideas also need to tie up with the overall business and online marketing goals.
If you are also struggling to find new blog post topics on a regular basis, this is the perfect post for you.
In today’s blog post, we mention several tools and proven strategies that can help you come up with dozens of blog topics in no time.
1. Use BuzzSumo to Find Socially Popular Ideas
BuzzSumo is a great tool to come up with tested ideas for new blog posts.
Although you can always brainstorm topics, you will never know if a certain blog post idea works or not. BuzzSumo takes such speculations out of the equation, as it shows you the most socially popular contents on the web.
There are two ways you can use BuzzSumo to come up with new blog post ideas.
One method is to search by your “primary keyword”. The keyword phrase that you’d insert should be relatively generic. If it is too specific, you may not get the best results.
For instance, as you can see in the following image, we search by using the keyword “content marketing”. BuzzSumo shows us the most socially popular blog posts that contain this keyword phrase.
The second method is to insert the URL of a competitor’s website. BuzzSumo will then show the most socially popular blog posts published on that particular website.
Here is an example.
Despite whichever method you use, BuzzSumo will give you plenty of inspiration and ideas for your new blog post. More importantly, all these ideas will be based on proven posts and proven headline models, therefore, giving you a much better chance to succeed.
2. Revisit Your Most Popular Blog Posts
When you are trying to come up with new blog post ideas, it is highly recommended to first revisit your most popular blog posts.
The concept is to identify your most popular blog posts and try to create a different angle on it. You can come up with several more blog posts with this simple technique.
For example, if your blog’s most popular post is “How To Start Building an Email List?”, you can come up with more ideas related to this post that your audience would also like.
For instance, here are some topics that you could write about:
- 10 Simple Ways to Dramatically Grow Your Email List?
- How To Maintain a Low Unsubscribe Rate?
- 5 Ways to Monetize Your Email List
3. Target The Missing Keywords
Are you targeting all the keywords that your competitors are also targeting?
It is very common to miss a few keywords that your competitors are targeting with content and blog posts. If you are running out of ideas, it is a very efficient technique to identify the keywords that you are not targeting and create new blog posts based on those keywords.
After all, this method has two distinct benefits:
- You get to find new ideas for more blog posts.
- And you also get to target new keywords that your competitors have been already targeting. This leads to better search engine rankings and more organic traffic.
Now, the question is how to identify such keywords.
If you do not have a premium subscription for any of these tools, I’d recommend using SpyFu. You do not have to be a paying subscriber to get a limited access to its data.
First, visit SpyFu, paste the URL of your own website and hit enter.
SpyFu will then analyze the website and present some data. Scroll down to the section that says ‘Competitor Shared Keywords’, and click the ‘Weakness’ segment.
Clicking it will lead you to another page. There you will see several keywords that you are not ranking for — but your competitors are.
You can easily come up with more blog topics based on these keyword suggestions. For example:
- How To Use The Most Popular Google Tools For SEO?
- SEO Keyword Phrases: What Are They And How You Should Use Them
- 10 Most Useful External Keyword Tools You Must Try
4. Create Tutorial Blog Posts
Do you have a product that you sell online? If yes, it is always a great idea to create a series of tutorial blog posts.
This method has multiple benefits. Apart from giving you more ideas for new blog posts:
- It establishes your authority in the niche.
- It gets you ranked in search engines for the right keywords.
- It helps you in nurturing leads and potential customers.
- It increases the number of product sales or app downloads.
For example, KeepTruckin — an ELD provider — creates such tutorial blog posts for their target audience, i.e., truck drivers.
They explain a rule for truck drivers and then teach them how they can use the KeepTruckin app for that particular rule.
The Ahrefs blog is another good example where they share various tips and tutorials on how to use a particular Ahrefs feature.
5. Seek Feedback
If you have an email list — which you really should have, by the way — you can seek feedback from your email subscribers. This feedback can be easily translated into new blog post ideas.
Send your subscribers an email and ask how you can help them. Encourage them to mention at least one thing that they are struggling with.
A simple exercise like this can give you dozens of good ideas to work with.
6. Browse Reddit AMAs
Reddit AMAs are very popular — and for all the good reasons too. They are an excellent resource of great questions by actual people.
You can see exactly what your target audience and potential blog readers are looking for. Then the next step would be to create blog posts on those topics.
Just find a relevant Reddit AMA and you are likely to find at least 10 amazing blog post ideas in less than 5 minutes.
Here is an example of a Reddit AMA by Brian Dean (founder of Backlinko) on SEO, content, and link-building.
Coming up with new blog post topics is difficult but essential for content marketing. Instead of blindly shooting in the dark, follow the techniques mentioned in this blog post, so you not only get new ideas but also targeted website traffic and potential customers.