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How to Convert Random Traffic Into Email Subscribers: A Step-by-Step Guide

guideEmail

Let’s face it.

For most online businesses, traffic is not the problem.

If you already have a blog or a website, you’d know it. Once you start posting some content and promoting on the web, you do get some traffic to your website.

However, the problem that most online businesses face is that they are unable to convert that traffic into potential leads, email subscribers, and paying customers.

If you still think that getting website traffic is more important, answer this:

What would you rather have? 1,000 traffic visitors per month with a 1% conversion rate or just 500 website visitors per month with a 20% conversion rate?

Traffic is not the problem. And traffic alone does not ensure a sustainable business. You need consistent leads, customers, and revenue to profitably run a business. Besides, you can always resort to paid methods for getting instant traffic — sponsored social media ads or SEM — if you have a good conversion system in place.

In this post, we are going to discuss one of the most important aspects of running a successful online business, i.e., how to convert random traffic visitors into email subscribers and potential leads?

Let’s discuss some of the proven methods.

 

1. Strategically Place Opt-in Forms

It is such a simple way to gain more email subscribers, but you’d be surprised to know how many bloggers and online businesses are still failing at this.

To convert traffic into email subscribers, you will have to strategically place opt-in forms all over your website. The trick is to understand how an average internet user would navigate your website. Read more >

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Don’t Computerize Your Crummy Systems

computerSystems

It seems that we often believe that if we only computerize our company, our systems will automatically get better.  My experience with this strategy is that it’s wrong.  Not only will your systems not get better, they’ll probably get worse, much worse.

If you think about companies that have great systems like Disney and Toyota, you’ll find that they always make sure their systems work manually before they ever, ever try to computerize them.  I think that all a computer system does is magnify what you already have and do it faster.

Crummy manual systems become crummy computerized systems.

If you have a system in your company that doesn’t produce the quality you want, first fix the system.  Only after the system has been fixed and is running properly should you think about automating it using a computer.

Computers really only do things faster, they don’t necessarily do them better.  I bet you’ve heard the term garbage in, garbage out.  That’s what happens when you take your systems that don’t work and put them inside a computer.

Think about what you want your systems to do.

Great systems are strategic activities.  All strategic activities start with thought.  Thinking about what excellence means in your company is a good place to start.  And thinking about how great systems can support what you want for your customers is a great place to start. Read more >

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Do You Have A Strong Ego Or Are You Arrogant?

strongEgo

I was recently at a conference where the topic of ego came up. When an interesting topic or idea is introduced I often wander off into my own world for a while.

Do you ever find this happens with you? For me, it’s where many of my more interesting thoughts come from.

The conversation was about the difference between ego and arrogance. I think having a strong ego is crucial for business success and at the same time ego can morph into arrogance if you take yourself too seriously.

Ego is not a bad word.

For many, the word ego equates with an inflated sense of self-worth. For me, the word ego means having a strong sense of who you are and being comfortable in your skin. It’s the same word, two different meanings.

Having a strong ego can be a problem.

That is if you start to take yourself too seriously and really believe you do have all of the answers. If instead you like to ask good questions and are curious about the world, having a strong ego is essential. Otherwise, you might get lost in what others think. Read more >

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How Many Opportunities Are You Missing?

howManyOpps

A few days ago, I talked to a potential client about a big consulting project.

They have built a significant seven-figure business. However, they are missing out on tremendous opportunities to move people who come into their world into becoming high-level clients.

They have a mentoring program that people pay $6,000 to $10,000 a year for and they currently have a bit more than 200 people in that program.

They know that most of their mentoring clients join the program because they have read the book that the founder of the organization has published.

Now here’s the tricky part.

They also know that most people who read the book don’t even know that this mentoring program exists. So by the time they think about mentoring, chances are that they join a program of another organization because the link between their organization and mentoring is non-existent.

So, we talked about creating a trust-building process for everyone who buys the book that not only builds enormous trust with the organization, but also creates a mental link between mentoring and their organization.

This way, when a potential client realizes they need mentoring, the first organization that comes to mind is theirs.

Trust Building at Its Best

If you think about it, trust is the leverage key of doing business.

If you have credibility but nobody trusts that credibility, what is it worth?
Read more >

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How to Optimize a Webpage for Multiple Important Keywords

multipleKeys

How do you optimize a webpage for important keywords?

There are, of course, dozens of important keywords that you need to optimize your webpages for.

Do you create multiple web pages for each important keyword? Or do you combine most of those keywords and use them in a single webpage?

It has been observed that many content marketers and SEOs actually implement wrong keyword optimization strategies that delay SEO success — and some of those strategies may even get you penalized.

In this post, we are going to discuss what is the best method and approach to this particular keyword optimization scenario. Also, you will learn some best practices for optimizing a webpage for multiple important keywords.

Let’s begin.

 

More Web Pages May Lead to Penalties

One thing that you need to understand regarding keyword optimization is that it may often lead to thin and shallow webpages on your website — which is never good.

Google has specifically mentioned that thin and shallow webpages hurt your search engine rankings. You don’t need tons of webpages. In fact, you just need a few high-quality blog posts that genuinely provide to users, and that would be enough. Read more >

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