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How To Come Up With Many Interesting Blog Topics In No Time


Content marketing or blogging is a powerful technique to acquire traffic, establish credibility, and generate high-quality business leads.

But do you know what is the biggest challenge for bloggers and content marketers?

It is to constantly come up with new blog topics to write about.

Content marketers need to regularly come up with refreshing ideas that their readers can find interesting and useful. Those ideas also need to tie up with the overall business and online marketing goals.

If you are also struggling to find new blog post topics on a regular basis, this is the perfect post for you.

In today’s blog post, we mention several tools and proven strategies that can help you come up with dozens of blog topics in no time.


1. Use BuzzSumo to Find Socially Popular Ideas

BuzzSumo is a great tool to come up with tested ideas for new blog posts.

Although you can always brainstorm topics, you will never know if a certain blog post idea works or not. BuzzSumo takes such speculations out of the equation, as it shows you the most socially popular contents on the web.

There are two ways you can use BuzzSumo to come up with new blog post ideas.

One method is to search by your “primary keyword”. The keyword phrase that you’d insert should be relatively generic. If it is too specific, you may not get the best results.

For instance, as you can see in the following image, we search by using the keyword “content marketing”. BuzzSumo shows us the most socially popular blog posts that contain this keyword phrase.



The second method is to insert the URL of a competitor’s website. BuzzSumo will then show the most socially popular blog posts published on that particular website.


Here is an example.

Despite whichever method you use, BuzzSumo will give you plenty of inspiration and ideas for your new blog post. More importantly, all these ideas will be based on proven posts and proven headline models, therefore, giving you a much better chance to succeed.


2. Revisit Your Most Popular Blog Posts

When you are trying to come up with new blog post ideas, it is highly recommended to first revisit your most popular blog posts.

The concept is to identify your most popular blog posts and try to create a different angle on it. You can come up with several more blog posts with this simple technique.

For example, if your blog’s most popular post is “How To Start Building an Email List?”, you can come up with more ideas related to this post that your audience would also like.

For instance, here are some topics that you could write about:

  • 10 Simple Ways to Dramatically Grow Your Email List?
  • How To Maintain a Low Unsubscribe Rate?
  • 5 Ways to Monetize Your Email List


3. Target The Missing Keywords

Are you targeting all the keywords that your competitors are also targeting?

It is very common to miss a few keywords that your competitors are targeting with content and blog posts. If you are running out of ideas, it is a very efficient technique to identify the keywords that you are not targeting and create new blog posts based on those keywords.

After all, this method has two distinct benefits:

  • You get to find new ideas for more blog posts.
  • And you also get to target new keywords that your competitors have been already targeting. This leads to better search engine rankings and more organic traffic.

Now, the question is how to identify such keywords.

You can do that with any good competition analysis tool, e.g., Ahrefs, Moz, SEMRush, etc.

If you do not have a premium subscription for any of these tools, I’d recommend using SpyFu. You do not have to be a paying subscriber to get a limited access to its data.

First, visit SpyFu, paste the URL of your own website and hit enter.


SpyFu will then analyze the website and present some data. Scroll down to the section that says ‘Competitor Shared Keywords’, and click the ‘Weakness’ segment.


Clicking it will lead you to another page. There you will see several keywords that you are not ranking for — but your competitors are.


You can easily come up with more blog topics based on these keyword suggestions. For example:

    • How To Use The Most Popular Google Tools For SEO?


  • SEO Keyword Phrases: What Are They And How You Should Use Them


  • 10 Most Useful External Keyword Tools You Must Try


4. Create Tutorial Blog Posts

Do you have a product that you sell online? If yes, it is always a great idea to create a series of tutorial blog posts.

This method has multiple benefits. Apart from giving you more ideas for new blog posts:

  • It establishes your authority in the niche.
  • It gets you ranked in search engines for the right keywords.
  • It helps you in nurturing leads and potential customers.
  • It increases the number of product sales or app downloads.

For example, KeepTruckin — an ELD provider — creates such tutorial blog posts for their target audience, i.e., truck drivers.

They explain a rule for truck drivers and then teach them how they can use the KeepTruckin app for that particular rule.


The Ahrefs blog is another good example where they share various tips and tutorials on how to use a particular Ahrefs feature.



5. Seek Feedback

If you have an email list — which you really should have, by the way — you can seek feedback from your email subscribers. This feedback can be easily translated into new blog post ideas.

Send your subscribers an email and ask how you can help them. Encourage them to mention at least one thing that they are struggling with.

A simple exercise like this can give you dozens of good ideas to work with.


6. Browse Reddit AMAs

Reddit AMAs are very popular — and for all the good reasons too. They are an excellent resource of great questions by actual people.

You can see exactly what your target audience and potential blog readers are looking for. Then the next step would be to create blog posts on those topics.

Just find a relevant Reddit AMA and you are likely to find at least 10 amazing blog post ideas in less than 5 minutes.

Here is an example of a Reddit AMA by Brian Dean (founder of Backlinko) on SEO, content, and link-building.


Final Words

Coming up with new blog post topics is difficult but essential for content marketing. Instead of blindly shooting in the dark, follow the techniques mentioned in this blog post, so you not only get new ideas but also targeted website traffic and potential customers.

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How to Lead in Three Easy Steps


The biggest mistake I see people in a leadership position make is to think that the job of the “boss” is to move people around like pieces on a chessboard; viewing the ultimate measure of their efficacy in terms of winning that game of chess, regardless of how many pieces they have to sacrifice along the way.   

In reality, the successful leader’s job isn’t to issue commands to people all day to make them do stuff.  Nor, by the way, is it to motivate people through soaring oratory or a bombastic personality.  Those things might be tools in the bag of an effective leader, but they’re only window dressing compared to the one thing that matters first and matters most: creating a culture in which the members of the organization want to give their best effort.  

The following steps are the bedrock must-dos to begin to build that culture.

1. Do what you say you’re going to do

This comes straight out of Parenting 101, but it applies to any endeavor in which one human being is in charge of other human beings.  You only get one chance to renege on a promise.  Once you’ve done it, respect and trust are gone, potentially forever.  If you tell your four-year-old that you’re going to go out for ice cream later, unless there’s a tornado followed by a swarm of locusts, you’d better be at the Cold Stone that evening.  The kid doesn’t care, nor should she, that “something popped up” and kept you from going.  If you knew something could pop up, you shouldn’t have made the ice cream promise to begin with.  Once you make the promise, it becomes an appointment like any other and should be protected as such.  

If you treat your commitments to your kids, employees, friends or your troops as second-tier promises that can be dumped if a bigger, better deal comes along; you will receive the same level of loyalty in return.  

2. Analyze mistakes before passing judgment

Bad things are going to happen.  Period.  People will make honest mistakes in the course of their duties, and sometimes the results will be ugly.  If you have a “zero tolerance” attitude toward failure, you might very well create the appearance of mission success.  Your stats will look good—162 accident-free days!—not because human error has miraculously been eradicated due to your leadership prowess, but because nobody reports their mistakes anymore knowing they’ll be crucified on the zero tolerance altar.  

When something bad happens, good leaders resist the urge to immediately punish the parties closest to the mistake, even when the jackals are howling outside the front door for a scapegoat.  Once the facts are in, they determine whether they’re dealing with a mistake or a crime.  Mistakes must be analyzed for solutions so they can be avoided in the future.  Crimes must be punished commensurate with their severity.  

Failing to publically analyze mistakes dooms the organization to repeat them.  Failing to punish legitimate crimes incentivizes dishonest actors to commit more crimes while completely demoralizing the honest ones who want to do the right thing.

3. Own your mistakes

Mistakes won’t be limited to the folks under your leadership.  You too will make your fair share.  Many leaders feel that they must project an image of infallibility.  They assume that, if people see them making a mistake, they’ll lose respect and will no longer follow them.  

The reality is that reasonable people know that no one is perfect, not even the boss.  They don’t expect anybody to completely avoid making mistakes. But they will be watching intently when one is made to see how their leadership deals with them.  If they see the boss deflecting blame or trying to cover up mistakes, the culture of the organization will take on those behaviors.  The rank and file will cover up mistakes, which has the effect of keeping valuable information on how to avoid them from seeing the light of day.     

A good leader stands up in front of everyone and says “my fault.”  Then, she immediately follows up with the plan to fix the problem going forward.  Once the members of the team see that the culture of the organization values correcting mistakes versus punishing them, they will be more forthright about admitting their own, thus making it less likely that someone else will make that same mistake later.  

Being a leader people want to follow doesn’t start with a rousing speech or a series of stern commands.  It starts with creating a trusting and open culture in which people want to do the right thing without being told.  


About the author:

Lt Col Jeff Orr serves as a veteran F-16 instructor pilot for the US Air Force. An expert on high-stress training environments, elite performance, mindset management, and the development of unstoppable organizational cultures, Orr shares his many insights on panels, stages, and in workshops. You can reach him at


How to Write a Parable


If you’d like to outline your message and be seen as an expert in your field, you’d be silly to write a novel. If you’re not keen to write a non-fiction business book, then perhaps you’d like to pen a parable.

The parable is a particularly appealing genre for business writers who recognize that readers learn best, not from an endless stream of concepts, but from a simple story, one that doesn’t take seven years to write.

A parable is a short(ish) tale that illustrates a universal truth.  (It’s often clumped together with similar narrative types, such as the allegory and fable.  For our purposes, let’s assume they’re pretty much the same because each form encourages readers to look for meanings beyond what is said.)

According to Wikipedia:

“A parable often involves a character who faces a moral dilemma or one who makes a bad decision and then suffers the unintended consequences. Although the meaning of a parable is often not explicitly stated, it is not intended to be hidden or secret but to be quite straightforward and obvious.

The defining characteristic of the parable is the presence of a subtext suggesting how a person should behave or what he should believe. Aside from providing guidance and suggestions for proper conduct in one’s life, parables frequently use metaphorical language, which allows people to more easily discuss difficult or complex ideas. Parables express an abstract argument by means of using a concrete narrative, which is easily understood.”


In a nutshell, the aim of the parable is to convey complicated moral truths in such a way that they become relatable, understandable to one’s own life.

Some of the best known business parables include The Go-Giver, Life’s Golden Ticket, The Richest Man in Babylon, and The Monk Who Sold His Ferrari, all of which I’ll send my clients when they need a good model.

So, how do you go about writing a parable?

Well, I’ve got some good news: The parable is remarkably formulaic and I’m going to give you the formula.


1. Start with the moral lesson. Think about a moral principle that’s been important in your business or your life, one that, if grasped, could make all the difference to your client’s success. (Remember, your potential client is the audience you are writing for.)

In The Go Giver, the moral lesson can be boiled down to this: The secret to success is giving. In The Richest Man in Babylon, it’s this: Money is plentiful for those who understand the simple rules of its acquisition.

To come up with such a succinct moral lesson takes some doing, particularly if you intend to make it relevant to your target audience/market and the big result you give them. (Hint: This is precisely what you want to do.)

If none pops to mind, you may need to spend some time brainstorming.

Here are some ideas to get you thinking:

  •  Slow and steady wins the race
  • You attract more flies with honey than vinegar
  • Beauty is in the eye of the beholder
  • Children learn by example
  • Money can’t buy love.

At the end of the day, your reader (right along with your main character, your protagonist) will understand this moral lesson, this big concept in an entirely different way.  He’ll smack his forehead and say, “Of course, how did I not know this before? How could I have been so blind to something this obvious?!”

In essence, we must start with the end in mind.


2. Make a list of the mini lessons to be learned along the way to ultimate understanding.

In The Go-Giver, the protagonist, the hero of the story, has to learn several mini lessons before he finally understands that one big moral lesson at the end—The secret to success is giving.

Bob Berg, the author of The Go-Giver, doesn’t call them mini-lessons; instead he calls them laws. They include:

  1. The law of value—Your worth is determined by how much more you give than you take in payment.
  2. The law of compensation—Your income is determined by how many people you serve, and how well you serve them.
  3. The law of influence—Your influence is determined by how abundantly you place other peoples interests first.
  4. The law of authenticity—The most valuable gift you have to offer is yourself
  5. The law of receptivity—The key to effective giving is to stay open to receiving.

George Samuel Clason, the author of The Richest Man in Babylon, doesn’t call them mini-lessons, either; he calls them cures. The Seven Cures include:

  1. Start thy purse to fattening
  2. Control thy expenditures
  3. Make thy gold multiply
  4. Guard thy treasures from loss
  5. Make of they dwelling a profitable investment
  6. Insure a future income
  7. Increase thy ability to earn

Call them what you will– mini lessons, laws, or cures—these are the sign posts you must hit to create a satisfying narrative arc, and to lead your reader (and protagonist) to a full understanding.


3. Consider the consequences. What might happen as a result of behaving (or not behaving) according to your moral lesson?

In Aesop’s fable, The Man, The Boy, And The Donkey, the consequence of worrying about what everybody thinks is that you loose your ass. You’ll never please everybody, and that lesson comes at a great cost.

If you have a concept, such as “don’t put off until tomorrow what you can do today,” think of ways that you see that in your day-to-day life.

Your mini lessons, they have consequences too.


4. Write a beginning, middle, and end.  All stories follow a basic beginning-middle-end structure, and parables are no exception. The beginning sets the stage and tells us who all the main characters are while establishing the problem, the result of not understanding our moral lesson.  In the middle, we build on the problem; face a series of conflicts; and in the end, we learn about the results of that conflict. We come to a new understanding.

Now, the consequence of not behaving according to your moral lesson must be dramatized in your introduction.  This is where you show your main character, your protagonist, in full struggle mode. How is his life falling apart? What is he about to lose because he doesn’t understand how things really work? Is he about to go bankrupt because he doesn’t understand the rules of acquisition? Is he about to get fired because no one wants to do business with him, what with his selfish approach?

Each of the mini lessons must be dramatized as well, preferably in their own separate chapters. Take your protagonist and drop him in a new environment. Introduce him to someone new who can teach him the mini lesson. Create a guide to lead your protagonist from one learning environment to the next, who can serve as a teacher throughout the journey. This is the middle of the book.

Finally, show us how life changes for our protagonist when he finally understands the big moral lesson. How does his life improve? Does he get the big raise? Does he learn to speak fearlessly in front of big crowds? Does he accept the decision he has made with no second-guessing? Show us what that looks like, how that feels.

Parables are powerful ways to demonstrate your expertise and communicate important business lessons. Follow this simple framework for success.


About the author:

Ann SheybaniAnn Sheybani is the author of How to Eat the Elephant: Build Your Book in Bite-Sized Steps. She received her Masters in Creative Writing from Harvard University. One of our certified Book Yourself Solid® coaches, she’s also a book coach with a sales and marketing bent. She helps speakers and coaches create powerful, client-attracting books.

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Do Less Succeed More


I didn’t run at all that last week. Well, that’s not exactly true: I ran an ultra-marathon; 36 miles.

But the week leading up to the race: I didn’t run. (It’s what runners call the taper.)

It made me pretty crazy.

Not running screws with my mind: Who am I if I am not running? Will I get fat, weak, out of shape? Will I fall down the slippery slope into some roiling vat of Crisco or Krispy Kreme?

Runners run.

Doers do.

But maybe that’s not exactly true either.

Because success – real success, sustainable success – requires both doing and not doing.

And often, it’s the not doing that actually empowers us to do.

It’s incontrovertible that rest and recovery are essential components of peak performance in athletics… Not doing is critically important in the repair of muscle; in the recovery of tendons, ligaments and bones; in the re-balancing of hormones and body chemistry; in the recovery of our nervous system and mental state.

But rarely do we apply these principles to our businesses and our careers. (Or our lives for that matter!) We lawyers, in particular, like to think (pretend) that they don’t apply to us; that we’re different; that we’re macho; that we can muscle through.

We keep going like hamsters on a wheel; 24/7/365. Always on; always connected.

We don’t stop; we don’t rest and recover. We never taper.

And then, of course,

  • Productivity drops
  • Stress soars
  • Decision fatigue creeps in
  • Mistakes multiply
  • Morale plummets

(Oh, and relationships get damaged and marriages unravel and our children grow distant and our health deteriorates and we forget why we were on the wheel to start with. Or why this great work that we get to do really matters.)

But just a few tweaks can change up the entire game for you:

  • Work Less.  When we work more than 50 hours per week, our productivity drops dramatically. In fact, a Stanford University study demonstrated that folks who worked 70 hours a week accomplished no more than those who worked 55.
  • Sleep more. There is no more powerful tool for rest, recovery and peak performance than sleep; and most of us aren’t getting nearly enough. Sleep deprivation is cited often as a contributing cause in significant accidents. With optimal sleep, our acuity increases and our error rate (you might read this as malpractice) decreases.
  • Create some white space on your calendar. Back to back appointments all day long are exhausting. They’re unrealistic too because things often run over. Build in buffers for yourself. Create time between obligations and commitments that you can use to get a breath of fresh air, take a short walk, drink some water, listen to a bit of relaxing music, read a chapter in a book.
  • Hydrate. Drink water. Often. Throughout the day. Most of us spend our days in a relative state of dehydration that dulls our minds and compromises our focus. To stay sharp, keep a bottle of water close at hand. (Oh, and when you’re feeling hungry? It’s often because you’re thirsty. Hydrating will help keep you away from the junk food trough too.)
  • Get off the grid. The technology that was meant to serve us has enslaved us. We are inundated with demands and assaulted with information. It never stops. But you can stop. Try a smartphone free lunch or dinner (or entire evening).
  • Take a mental health day (or half) day on a regular basis; step away from the work; connect with your loved ones; pursue your passions.
  • Take your vacations. All of them. And make them real vacations. (A working vacation is not a vacation.) Last year, in the U.S. there were 658 unused vacation days. (If you don’t want yours, you can give them to me. I promise they won’t be wasted.)

When you embrace the science; when you take the time to nurture yourself; when you allow yourself to rest and recover; when you give yourself permission not to do; when you can see – and believe – that not doing is doing; then… then you re-create yourself; you come back stronger; you get to perform and serve at an even higher level; and make an even greater impact in the world.

I showed up at the starting line of my race (battling my demons of depravity); and ran the 36 miles; and crushed my previous times.

Sure, I trained. But training (and living) means doing… and not doing.


The handsome Walt HamptonAbout the author:

Walt Hampton is the President and Chief Operating Officer of Book Yourself Solid® Worldwide, an internationally acclaimed motivational speaker, success coach, and bestselling author of “Journeys on the Edge: Living a Life That Matters.”

He delivers high-impact, multimedia keynotes at high schools, on college campuses, at corporate events and at gatherings of professional associations.

To find out more about Walt, click here to visit his website.

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How well are you leveraging your resources?


So about 1.5 months ago, I hired my Online Marketing Manager. And to say the least, she is awesome.

Since then, I gave myself permission to focus on what I do best. Business Development. And things started to flow better and better.

I assigned her to work on expanding my online program, LinkedREvolution, by using Facebook Ads. She should figure it out herself because that’s not my strong suit.

So we’ve been working on launch set up to make it evergreen and on the FB ads. And along the way, there were many stepping stones.

It felt like a lot of effort and very technical and not a lot of fun… So today, I understood something. Read more >

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